According to the directive,
"Choose 100% fruit juice. Otherwise you may be drinking mostly sugar and water!"Perhaps someone from the Ontario Public Health Association, The Canadian Cancer Society, The Heart and Stroke Foundation, or Toronto Public Health would like to weigh in and explain what exactly people who drink 100% fruit juice will be consuming beyond mostly sugar and water? Honestly, I'd really love to know as I would have thought that contributing to the health halo of juice would not be in public health's best interest.
(Updates: An earlier version of this post had wrongly identified Eat Smart! as a Dietitians of Canada initiative rather than an OPHA initiative.
The Canadian Cancer Society has reached out to let me know that this is an old card that's somehow still floating around and that they no longer participate in the program and encourage reduced juice consumption)