Bloomberg, in case you don't recall, had suggested that cup sizes be reduced and that half a litre be the largest cup size sold.
Here's what happened next.
Of course the reduced sized cups are still bonkers big!
- Small drinks are still 1/2 a litre (16oz) - 2.7x larger than Coca-Cola's original 6oz single serve bottle.
- "Regular" drinks are now 3/4 of a litre (24oz) - 50% larger than the bottle Coca-Cola used to advertise as being able to "serve 3 over ice - nice".
- Large drinks are now a litre (32oz) (down from 1.3 litres) - 10% larger than the average capacity of a human stomach.
Movie drink sizes are a great example of how we definitely have a nanny state, it's just that the food industry is our nanny.