In case you weren't aware, Cadbury is one of the London 2012 Summer Olympic Games' chief sponsors.
About a month ago I was in Heathrow Airport and I came upon these chocolate medals and this vending machine.
McDonald's of course is in on the action too as a main sponsor and they've apparently built the largest McDonald's Restaurant in the world to mark the occasion. It'll seat 1,500 people and over the course of the Olympics it's expected to sell 50,000 Big Macs and 180,000 portions of fries.
Anyone else out there think it's a shame that what was once a celebration of sport is now in large part a celebration of consumerism and junk food?