Tuesday, November 27, 2012

Want to See Kellogg's Latest Cereal Marketing BS?

Yes, my kids like Rice Krispies, and yes, we even buy some from time to time.

Pulling out the box yesterday morning I noticed that brand-spangled new claim up above,
"Goodness of a Simple Grain"
The way it's featured and highlighted and the word, "goodness", all scream health benefit.

But of course it means absolutely nothing.

Except likely sales.

And for the record - I don't blame Kellogg's for front-of-package health claim cow pies, I blame the government for not giving a crap.