Tuesday, September 15, 2015

Chocolate Milk Marketing Via Post-Race Survey

This year my sister ran her first Ontario cottage country triathlon.

It was sponsored by the Dairy Farmers of Canada "Recharge with Milk" program, and of course included the requisite branded Recharge gear and samples of chocolate milk, but it was the post race survey that she found interesting enough to kick my way.

Here are the chocolate milk related questions:

The food industry is all about marketing - not sport, not health, not altruism - just sales. There's nothing wrong with that, it's their job after all, but it's a good idea not to forget their singular aim.

[For more on chocolate milk and recharging, here's RD Diana Chard's take]