Big Milk is still promoting the ridiculous concept that drinking 24 ounces of milk (the caloric equivalent of 27lbs a year of skim, 37lbs a year of 2% or 43lbs a year of chocolate milk) will magically help you lose weight.
If you remember, back in May Big Milk (specifically the National Dairy Council in the States), admitted that there was insufficient evidence to suggest that milk consumption has any benefit in weight control, and in response to pressure from the Federal Trade Commission agreed to back off on those advertisements.
Well it's now two months later and their obscene website is still up and running and going strong. The entire site is dedicated to the premise that milk causes weight loss as they state,
"The current body of research supporting dairy's role in weight management includes randomized clinical trials (considered the "gold standard" of science), observational, animal and cellular studies conducted by leading research institutions throughout the country."This post is for the benefit of my American readers - if you'd like to petition the FTC to actually do something, please complain.
Click here to be linked to the FTC's online complaint form.