Monday, July 23, 2007

Goodbye Supersize, Hello Hugo-size


In 2004, following the public backlash after the release of the movie Supersize Me, McDonald's discontinued their practice of promoting Supersized portions.

Well guess what? Starting this summer there's a new McDonald's Supersize in town and it's called Hugo.

A Hugo sized soft drink costs only 89cents, is 42oz in size (for us Canadians that means 1.25 litres) and contains over 400 Calories and 31.5 teaspoons of sugar.

Dayna Proud, a McDonald's spokesperson when cornered by the New York Times had this to say about the Hugo,

"People, I believe, tend to drink more during the summer"
and when asked if it were comparable with prior Supersized promotions stated,
"That’s not what this is about, you have to put it in context with the rest of our menu."
Certainly from the ad above, that context is meant to be to buy it alongside an ice cream sunday.

And why Hugo? Because it's meant to make you huge? Because it's so large it makes you want to give people hugs? Because of that character on Lost?

Lastly I wonder if McDonald's will offer apologies to all the Hugos of America whose respective "friends" and bullies now have a wonderful new way to make fun of them.

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