Wednesday, April 08, 2009

Badvertising: Pomegranate Immune Juice

"Loaded with antioxidant vitamins C and E to help support a healthy immune system"
I guess going with the study that reported that vitamin E seemed to increase all causes of mortality wouldn't have been a smart option.

You know what else isn't very good for your immune system? Diabetes. Biggest cause of diabetes? Obesity. Big time contributor to obesity? Sugar. So how much sugar in this "enhanced" beverage - 7 teaspoons of it per glass (more drop per drop than Coca Cola).

I wonder when we'll see beer touting it was made with the goodness of whole grain barley which has been shown to reduce the risk of diabetes?

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  1. This isn't a comment on this post -- just a wish for you and your family for a Happy Passover!

  2. Thank wellrounded, and happy holidays to everyone celebrating.

  3. Anonymous5:52 pm

    i think we should all act the way we say others should act.

    you call the advertisement bad, because it gives a partial truth. i couldn't agree with you more.

    but vitamin e *causing* mortality? i did some searching, and i found that vitamin e *in high dosage supplements* could--and they said *could*--cause increase in mortality.

    and you know what else? the people they were studying had chronic conditions anyway. the study said itself, "The generalizability of the findings to healthy adults is uncertain."

    and--the study was actually a meta-analysis, which means they didn't go out to get their own, new, tightly controlled data--they just lifted existing data from records. this doesn't necessarily mean their results aren't credible--it just means that we should be cautious in making statements or jumping to conclusions.

    simply stating "vitamin E [seems] to increase all causes of mortality" is not a responsible way of presenting the analysis.

    just as simply stating "Loaded with antioxidant vitamins C and E to help support a healthy immune system" is not exactly responsible either.

    by the way-- badvertising is such a cool word--i love it!