Today's ill advised Big Food partnership comes from McMaster University's Athletics Department where they've sold out their various Marauders, to McDonald's.
Though it's not clear from the press release how much McDonald's ponied up, their contribution's bought them, "presenter status" rights which means from now on the players of the games in multiple sports are going to be presented at the end of each game as the, "Big Macs of the Game".
But that's not all.
In what I'm sure has Hamilton's McDonald's owners salivating, their partnership with McMaster has also bought them the ability to influence youth in that McDonald's will now be running the Catholic Youth Organization "Small Fries Games", which will see community youth mingle with Marauder players during which time they will undoubtedly be bombarded with McDonald's advertising and coupons in events that by their nature will link McDonald's brand with fun, happiness and health.
Great job McMaster. Way to be socially responsible.
[Anonymous hat tip to a now quite disgruntled McMaster alumnus]
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I'm no fan of Mickey-Dee's food, however, its stock is near an all-time high.
ReplyDeleteSo ...
1. People are lovin' it
2. Rather than using them as the poster child for "all things wrong with the food system", another strategy needs to be identified
3. I wish I had purchased MCD when it was at $13.
As a native Hamiltonian, I'm always surprised by the new ways my hometown finds to depress and disappoint me.
ReplyDeleteThe press release I'd like to see: "These game will be called the CYO Small Fries Games, presented by McDonald`s, and represent a great opportunity to expose the players of tomorrow to McDonald's."
ReplyDeleteI'm so torn by this blog post. On one hand I'm not supportive of the mega food chain extending its reach... on the other I'm just happy to read about my McMaster :) And I guess if there was ever a good marketing strategy its Big Macs and Mac.
ReplyDelete