Tuesday, February 08, 2011

Badvertising: V8 V-Fusion tries to fuse your brain cells.

Really V8?

You're really trying to suggest that that V8 V-Fusion with 120 calories and more than 6 teaspoons of sugar and 0g of fibre per glass along with a bunch of Vitamin C is the equivalent of eating a half a cup of broccoli and half a cup of blackberries?

Funny thing.

That half cup of both broccoli and blackberries? Well together they'd contain only 46 calories, and they'd also contain 5g of fibre and only 1 teaspoon of sugar. They'd also contain all of the phytonutrients lost during juice processing and their sheer volume will help make you feel full.

You can't drink your fruit and vegetables!

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  1. Yup. And let's hear it for perpetuating and encouraging the idea that vegetables are yucky and there's no point in even trying to learn to like them.

    I do, in fact, have a vegetable tooth. Even before I started changing my dietary habits and losing weight, there were many vegetables I actively enjoyed and sought out. And once I'd been on a more fruit/ vegetable/ whole grain/ whole protein based diet for few months, I found that my tastes had changed considerably: I get powerfully hungry for fruits and veggies, and if I've had a rich meal or two, I start feeling logy and bloated and fed up with it, and I want nothing more than a big plate of brown rice and broiled salmon and roasted asparagus.

    But V-8 isn't going to get rich off of that meal. And it's not like Big Vegetable has a horse running in this race.

  2. But look at all the pretty colours on the packaging! Colours = fun. It's a fun-filled "vegetable" drink! What more could you ask for?

    Honestly, though, I wouldn't drink that.

  3. "Their sheer volume will help make you feel full". Oh puhleese. I don't care how much volume there is - 46 calories does not make me feel full.

  4. A couple of things...

    JT, you miss the point. This product implies it has the benefit of 1/2 a cup of broccoli and 1/2 a cup of blueberries without actually having to eat an actual 1/2 cup of either. He is not suggesting, I think, that this is a meal.

    I did want to ask, does one get the similar benefits of eating fruits if one makes a smoothie? I don't mean the bottled stuff, or the "kits" one can get. I mean taking frozen fruit, a bit of yogurt and water, blending it, and enjoying.

    I know, don't drink your fruits and vegetables. But I drink a smoothie most mornings (eating a vegetable omelet most other mornings), hitting my 400 calories (making for a very big drink), and I love it. It takes me quite nicely to my morning snack.

    Am I missing out by blending my fruits and veggies?