Monday, June 25, 2012

A Crash Course in Coca-Cola Apologetics.

(My first attempt at Storify! Unfortunately what I didn't realize was Storify doesn't play nice with Blogger so if you want to actually click the links within the story, and read it more clearly, just click here and you'll arrive at the Storified host. A shame you can't embed this on blogger, I'd have used the service again.).




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4 comments:

  1. Steve7:09 am

    Love your blog Yoni.

    I hate the "in moderation" argument.

    All I could think of when reading this is my 1 year old and how I hope I can educate her to keep from drinking crap like Coke when she's making her own decisions.

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  2. Anonymous12:01 pm

    I don't really want to defend Coke here but I do feel like the focus should be on educating people of all walks of life about health/fitness/nutrition and making responsible choices. Fix the problem and the symptoms will follow (huge companies making unhealthy products and obesity). Attacking the companies directly has very little impact. Maybe you can get a small company shut down but another one will pop up.

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  3. Anonymous12:19 pm

    Yeah, because informing and educating the public on the dangers of tobacco has worked so well. Same poop, different pile.

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  4. They're not trying to directly sell to these kids. What is problematic is that the company is trying to brand itself as a wholesome, family-friendly, all-American/Canadian beverage. Just like any other company they spend a huge amount of their budget trying to come across in a particular way. The image of a brand is just as important, if not more so, than the quality of the brand itself. Because when you think about it, a high-sugar beverage company partnering with a health organization just doesn't make a damn bit of sense. It would be like Phillip Morris doing the same thing.

    Also, it bothers me that Dave Moran keeps saying LESS calories. It's FEWER calories. I hope they're not teaching kids poor grammar habits alongside poor diet ones.

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