Pulling out the box yesterday morning I noticed that brand-spangled new claim up above,
"Goodness of a Simple Grain"The way it's featured and highlighted and the word, "goodness", all scream health benefit.
But of course it means absolutely nothing.
Except likely sales.
And for the record - I don't blame Kellogg's for front-of-package health claim cow pies, I blame the government for not giving a crap.