Whether it's for charitable fundraising, for a bunch of little kids breaking the ice, for hospital foundations, or for schools, the easy way out is always junk.
While I appreciate that coming up with creative means to fund charities, save hospitals, support schools, and entertain children won't always be trivial, I'm pretty sure that society's continual use and normalization of "junk food for good", isn't serving the truly greater good.
So why cupcakes to fight cruelty to animals? According to a humane society spokesperson,
"Cupcakes taste good and they make you feel good, especially when they’re making a life-saving difference in the lives of needy animals. We encourage all animal lovers and bakers in Ottawa to whip up a batch and do their part to fight cruelty with a cupcake."These days the world is not suffering a shortage of cupcake eating opportunities and I do so look forward to the day where selling sugar to fund good deeds is no longer the acceptable norm.