Over on Facebook, I noticed this comment:
stating on their blog,
"Incorporate maple syrup into as many of your dishes as possible. It could mean that your Canada Day party plays a part in finding an end to MS that really sticks. Wouldn’t that be sweet?"They even featured a photo of someone doing a shot of it.
As far as whether or not that led genuinely kind and well intentioned people to chug the stuff (where just a single tablespoon contains more than half the Heart and Stroke Foundation's daily recommended limit on added sugar), here's a smattering from social media:
no to junk food fundraising.