Thursday, October 28, 2010

You know your front of package labeling program's a joke when...

You know your front-of-package program is a joke when potato chips qualify.

Now don't get me wrong, I too occasionally enjoy them, but at 847mg of sodium with 210 calories and nothing good nutritionally a bag, baked Old Dutch chips are certainly fairly classifiable at best as "sometimes food", but not, "Wise" and certainly not (reading the ad copy actually made me laugh out loud) the,

"perfect complement to an active lifestyle"
Weird unexpected finding?

When peeking at the difference between the nutritional information of baked vs. regular Old Dutch chips I found that the baked chips have a teaspoon of sugar per bag (vs. none in the original) and 23% more sodium.