Thursday, March 22, 2012

Badvertising: Is This the Worst Breakfast you Could Ever Feed Your Child?

Along the lines of my post yesterday on chocolate milk.....

So let's say you've got a plate of "protein, calcium and other nutrients" ready to go for your kid on the run.

Would you still think serving it to them would be a good idea if just before you handed it to them you poured on 9.75 teaspoons of sugar?

Guessing you've put 2 and 9.75 together - every bottle of Carnation Breakfast Essentials Rich Chocolate Milk contains 9.75 teaspoons of sugar. That's more sugar drop per drop than Coca-Cola!

I'm not sure there's any food or nutrient on the planet where the benefits of its consumption would make cutting it with 9.75 teaspoons of sugar worthwhile, and truly wonder whether if the choice were between serving no breakfast and serving this drek, if serving no breakfast wouldn't be the better option.

What do you think?

[Just for fun, did a bit of math. If you gave your kid one of these a day for a year, they'd consume just over 31 pounds of breakfast sugar, just over half a 5lb bag a month]