Thursday, October 11, 2012

Badvertising: Dole Dark Chocolate Coconut Bites

"Real fruit in every bite".

Must be good for you, no?

And yet looking at their nutrition fact panels I learned two things.

Firstly that despite there being "fruit in every bite", no bites contain any vitamin C - odd given vitamin C is something I thought was found in most "real" fruit.

Secondly that these are pretty much nutritionally equivalent to Chips-A-Hoy cookies though to be fair they do contain 20% fewer calories and 10% less sugar.

Here's a shopping tip for you: If you put "fruit" in a cookie, it's still a cookie.

Eat cookies because you love cookies, but don't let someone dupe you into thinking you're making a healthful choice or that fruit-inclusive cookies somehow are a "better" cookie choice.

Less bad is not the same as good.