Monday, February 19, 2007

World's First Calorie Burning Cola?

Celsius Cola - Raises your metabolism by 12% for 3 hours!

Sounds great right?

Umm, not so much to me.

Forget about whether or not the data supports the conclusion, let's work with it just like we did with the other so-called energy burning drink, "Enviga".

So a 12% increase in metabolism for 3 hours.

I burn 2,250 Calories per day or 93.75 Calories per hour.

12% more than 93.75 is an additional 11.75 Calories per hour.

11.75 Calories per hour x 3 hours = 33.75 additionally burned Calories.

But wait, the drink has 10 calories therefore it's only an additional 22.75 Calories.

But wait again, if I drank 355ml of ice water instead of Celsius I would burn 12 more Calories bringing the temperature of the ice water up from 0 degrees Celsius to 37 degrees Celsius, therefore now we're down to an additional 10.75 Calories.

If I drink one a day for a year I'll therefore burn an additional 3,923 Calories representing 1.1lbs, at a cost of $2 per bottle = $730.

That's $664/lb!

And I'm a fairly fit, somewhat young, 5'8" man who burns a fair number of Calories.

What if you burn less Calories than me?

Let's say instead you burn 1,500 Calories daily. Then your cost per lb of weight loss after all the calculations ends up being $14,600/lb and if you simply had a glass of ice water daily, you'd get virtually the same benefit as one Celsius drink daily.

How do I figure?

1,500 Calories / 24 hrs = 62.5 Calories per hour.

62.5 Calories/hr * 0.12 (12 % increase) * 3 hours = 22.5 Calories extra.

22.5 Calories extra - 10 Calories for the drink = 12.5 Calories extra.

12.5 Calories extra - 12 Calories raising the temperature of 355ml of ice water = 0.5 Calories extra.

0.5 additional Calories per day * 365 days per year = 182.5 Calories per year

182.5 Calories / 3,500 Calories per pound = 0.05lbs.

$730/0.05lbs = $14,600/lb

Makes me almost rather give my money to Aquamantra!

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