Thursday, June 19, 2008

Better Strap on your Hip Waders


'Cause I've got boatloads of quobesity for you to wade through.

Today's steam rises off a new product (not surprisingly endorsed by the Heart and Stroke Foundation's mis-information program's Health Check) called YoPRO.

Basically it's frozen yogurt with added protein.

The YoPRO website is a quobesity goldmine. It shouts out in CAPSLOCK,

"AT LAST, ICE CREAM IS A HEALTHY AND BALANCED SNACK!"
Why is ice cream good for you now? Let's ask YoPRO,
"As protein, calcium, potassium and iron, which are found in YoPRO, have been studied for many health benefits, this super premium, guilt - free indulgence is the perfect snack".
So what will this magical ice-cream do for you? According to YoPRO its ingredients will help with,
  • "Building immune system health
  • Facilitating healing of wounds after surgery or injury
  • Decreasing wasting tissues and speeding overall recovery during illness
  • Promoting healthy skin, hair and nails
  • Building and repairing muscles and tissues
  • Providing a source of energy
  • Muscle contraction
  • Nerve conduction
  • Building and maintaining strong bones and teeth
  • Helps to keep muscles strong (including your heart)
  • Assists in controlling blood pressure
  • Works with sodium to assist in maintaining proper water balance
  • Works with sodium to assist in proper nerve function
  • Is important for normal growth and building muscle
  • Delivers oxygen to every cell in the body
  • But my favourite quobesity by far comes from their FAQ page in the answer to the question,
    "Is YoPRO high in calories?"
    My answer's pretty simple - Yes. Bowl per bowl chocolate YoPRO has 30%more calories than Dairy Queen soft serve, 37% more than Breyer's All Natural Chocolate Ice Cream, and virtually the same number of calories as a Hershey's Milk Chocolate Bar. But their answer is priceless,
    "When looking at calories, it is important to look at where your calories are coming from. Are you getting any nutrients from those calories and is there a balance between carbohydrates, protein and fat?"
    So I guess these magic health calories won't contribute to weight at all because they contain "balance" and "nutrients"!

    So bottom line, if you think feeding yourself or your kids ice-cream as a snack is a good idea you might as well feed them YoPRO. On the other hand, if you think that perhaps there are snacks healthier than ice-cream, perhaps you should try something else.

    Gee, what does this remind me of .....



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    8 comments:

    1. Anonymous7:53 am

      Is this a joke!?!? They even compare the "nutrition information" on their website to traditional frozen yogurt. But it has more than TWICE the calories, and TWICE the sodium.

      Oh, and I love that they advertise that it will "deliver oxygen to every cell in the body." Gosh, I don't know how my body has been functioning all this time without it!

      ReplyDelete
    2. Anonymous11:39 am

      I love reading your blog. I enjoy all of the material and most days look forward to seeing Big Food's newest scheme to manipulate the general public. But I need some good news. I truly believe your blog is helping make some much needed progress. I think your blog is the exact reason why the Health Check has tucked itself in behind the Canada Food Guide and its advisors; they know your right. I've read the transcript from your discussion at the House of Commons and felt proud in saying "Yeah, I read that guys blog". But perhaps one positive post; if there is anything out there....? Please take this with all due respect. Because it is certainly deserved.

      and I still love the negative stuff.....!

      ReplyDelete
    3. Hey, at least Newman's was fat free!! :) It is funny how well that yogurt can change all of your body functions-help them run for the better!! Interesting.

      ReplyDelete
    4. Anonymous5:11 pm

      Maybe they read the article on probiotics and post-bariatric surgery weight loss and decided that yogurt in any form was good for you!??

      ReplyDelete
    5. Anonymous9:28 am

      To me yopro sounds like a good alternative to high fat ice cream. Didn’t you say that protein helps to make you feel full? Maybe if I had yopro I wouldn’t eat as much as when I have normal ice cream. And at least I’m getting things I can’t get in other ice cream. I like that there isn’t any artificial ingredients. If you look at the size of people these days that you see in the ice cream section lading up their carts you have to wonder what they are thinking. Why are you jumping all over a product that is trying to help people with their weight? Let’s see you are an Obesity Medical Physician. I figure that means no income from healthy, slim people to physicians like yourself.

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    6. Anonymous said,"Oh, and I love that they advertise that it will "deliver oxygen to every cell in the body." THEY WERE SPEAKING ABOUT IRON DUMMY NOT THE YOGURT ITSELF. This is a treat for people who are active in their life style and treat their bodies with respect not like some people who just sit around and complain about their aches and pains and go to their doctor for a pill. I don’t think they are trying to make their YoPro out to be a miracle ice cream as some people on this blog think. They are trying to give us an alternative to the crap that is out their. I jest went to their website and was impressed with the awards and recognition the product has got. Now are you or readers going to bash all these organizations as well?

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    7. Anonymous9:41 am

      I believe you just proved Dr. Freedhoff's point, Al. Ice cream is a great "sometimes" food. When companies begin to label "sometimes" foods as "healthy" because of nutrients in the ingredient list, people begin to see them as healthy choices that can be everyday foods. Nutrients do not make something healthy. Apparently, neither do "awards". And as far as respect for one's body goes, perhaps more importantly you should look up the meaning of respect for others - you are obviously lacking in this regard.

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    8. Wow, has human anatomy changed in the 10 years since I graduated from nursing school? Here I am operating under the belief that oxygen gets delivered to every cell in the body via hemoglobin. Silly me.

      ReplyDelete