Thursday, June 19, 2008

Better Strap on your Hip Waders


'Cause I've got boatloads of quobesity for you to wade through.

Today's steam rises off a new product (not surprisingly endorsed by the Heart and Stroke Foundation's mis-information program's Health Check) called YoPRO.

Basically it's frozen yogurt with added protein.

The YoPRO website is a quobesity goldmine. It shouts out in CAPSLOCK,

"AT LAST, ICE CREAM IS A HEALTHY AND BALANCED SNACK!"
Why is ice cream good for you now? Let's ask YoPRO,
"As protein, calcium, potassium and iron, which are found in YoPRO, have been studied for many health benefits, this super premium, guilt - free indulgence is the perfect snack".
So what will this magical ice-cream do for you? According to YoPRO its ingredients will help with,
  • "Building immune system health
  • Facilitating healing of wounds after surgery or injury
  • Decreasing wasting tissues and speeding overall recovery during illness
  • Promoting healthy skin, hair and nails
  • Building and repairing muscles and tissues
  • Providing a source of energy
  • Muscle contraction
  • Nerve conduction
  • Building and maintaining strong bones and teeth
  • Helps to keep muscles strong (including your heart)
  • Assists in controlling blood pressure
  • Works with sodium to assist in maintaining proper water balance
  • Works with sodium to assist in proper nerve function
  • Is important for normal growth and building muscle
  • Delivers oxygen to every cell in the body
  • But my favourite quobesity by far comes from their FAQ page in the answer to the question,
    "Is YoPRO high in calories?"
    My answer's pretty simple - Yes. Bowl per bowl chocolate YoPRO has 30%more calories than Dairy Queen soft serve, 37% more than Breyer's All Natural Chocolate Ice Cream, and virtually the same number of calories as a Hershey's Milk Chocolate Bar. But their answer is priceless,
    "When looking at calories, it is important to look at where your calories are coming from. Are you getting any nutrients from those calories and is there a balance between carbohydrates, protein and fat?"
    So I guess these magic health calories won't contribute to weight at all because they contain "balance" and "nutrients"!

    So bottom line, if you think feeding yourself or your kids ice-cream as a snack is a good idea you might as well feed them YoPRO. On the other hand, if you think that perhaps there are snacks healthier than ice-cream, perhaps you should try something else.

    Gee, what does this remind me of .....



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