Tuesday, November 03, 2009

Burger King's $0.0019 per calorie campaign


Of course they're not calling it that but I think doing so illustrates just how cheap food has become.

That $0.0019 per calorie applies to Burger King's new $1.00 Double Cheeseburger campaign.

Burger King's Double Cheeseburger has 520 calories and with a cost of a dollar that'd be $0.0019 for each and every calorie. Per calorie that's exactly 10 times cheaper than their $3.99 Garden Salad with Tendergrill Chicken without croutons or dressing which clocks in at $0.019 per calorie and 13 times cheaper than the $1, 40 calorie side salad ($0.025 per calorie). Add in the dressing and croutons and it's still 4-5x cheaper per calorie to hit the burger.

So let me ask you - if you didn't have much money, were hungry, and you walked into a Burger King what would you buy?

I know where I'd spend my money.

And people claim weight's only about willpower.

Dr. George Bray said it best (and happily having met him last week I can confirm that my attribution all these years has been accurate),

"Calories load the gun, the environment pull the trigger"
And boy did Burger King squeeze it hard.

Bookmark and Share

1 comment:

  1. Anonymous4:02 pm

    This seems to be a promotion. The ratio will change quite a bit if they run a promotion on their salad items (which I don't think is inconceivable). And I doubt they are actually making direct profit on a $1-burger.

    Besides, what should we do? Make food more expensive to help those with little money? If you argue salads at BK should be cheaper, that doesn't make business sense. The prices are based on the input costs, which become fairly obvious if you observe the prices at grocery stores (fruits and vegetables cost more). It is a little simplistic to blame BK for the price differential.

    ReplyDelete