Wednesday, May 30, 2012

Badvertising: For God's Sake, Just Frickin' Eat Butter!


Yet another example of why national Food Guides matter.

Here's an advertisement from Becel for its Becel Buttery Taste Margarine which they flog as,
"having 80% less saturated fat than butter and with a delicious buttery taste"
They also make sure to note,
"A healthy diet low in saturated and trans fat may reduce the risk of heart disease"
Yet saturated fat has been exonerated as being an independent risk factor of disease....probably something worth telling the general public, but of course Health Canada can't possibly respond to a changing evidence base by actually changing recommendations. I mean come on, that would mean changing the Food Guide more frequently than every 10-15 years.  That's just crazy talk.

You know what else has a "delicious buttery taste"? Frickin' BUTTER! And it has the same number of calories as the margarine you're buying because you like the taste of butter but are scared of it because your government told you to be.  Well guess what?  Butter's not going to hurt you and guaranteed, it'll be far more delicious than your "buttery",
"Canola and sunflower oils 74%, water, modified palm and palm kernel oils 6%, salt 1.5%, buttermilk powder 1%, soy lecithin 0.2%, natural & artificial flavor, potassium sorbate, vegetable monoglycerides, citric acid, alpha-tocopherol acetate, calcium disodium EDTA, vitamin A palmitate, beta-carotene, vitamin D3."
Just frickin' eat butter!

Sigh.

Bookmark and Share

46 comments:

  1. Anonymous6:30 am

    *like*

    ReplyDelete
  2. "For God's Sake, Just Frickin' Eat Butter!"

    AMEN.

    ReplyDelete
  3. Anonymous7:31 am

    I don't understand why people try and find substitutes for real food. Margarine is highly processed while butter isn't. Nobody says you have to eat a whole pound of butter in one sitting. Eat REAL foods as often as possible.

    ReplyDelete
    Replies
    1. Anonymous11:06 am

      but what if I want to eat a whole pound of butter in one sitting :)

      Delete
    2. Anonymous12:39 pm

      Then please tell us when you'll do it because I'll pay to see that! LOL!

      Delete
    3. If you do that, you'll almost certainly get a BAD case of the runs. Might not be worth it.

      Delete
    4. Anonymous12:19 pm

      I did eat a whole pound of butter when I was a kid as a laxative and oh boy it worked, well never again now I just eat a little at the time

      Delete
  4. Anonymous7:45 am

    I find it interesting that so many advertisments when comparing butter to margarine (bacel) will say that the product doesn't contain transfats - implying that butter does - butter doesn't have transfats, never has! Only MARGARINE which is processed has transfats - so be fair and compare bacel to other margarines but stop implying that butter is so evil.

    ReplyDelete
    Replies
    1. Actually butter does have small amounts of naturally occurring trans fats. Some research suggests that these trans fats (specifically conjugated linoleic acid or CLA) are neutral or even beneficial to health, but there is no consensus yet. Industrially produced trans fats are definitely unhealthy.

      Delete
  5. I'm vegan so I try to not consume butter and I do consume some Earth Balance (though I will start making my own soon for the heck of it and in the midst of this palm oil debate) and I am using a whole lot more coconut oil now. BUT if you eat dairy then I agree, just eat butter; who are you fooling? My idea is that if you like certain foods...I mean, even soda...but are worried about calories, sugar, or fat, then just eat less of it. You can still have it, just enjoy it here and there. (This gets me with soda, sorry! Like, instead of drinking 5 diet sodas a day instead of 2 or 3 regular sodas...just cut back your soda intake or have one a day. Is portion-control a dirty word or what? Ok, end of rant.)

    ReplyDelete
  6. Yes.

    If anything is marketed as "buttery" or "chocolatey", (or "lite" and "fat free" for that matter) I read it as "avoid!" and seek out real food.

    And amen Aden. No way five diet sodas are healthy!!!

    Erika.

    ReplyDelete
  7. Anonymous8:49 am

    "Yet saturated fat has been exonerated as being an independent risk factor of disease"

    -Not that I doubt you're likely right, but can you provide the source of this info since most of us haven't seen this research and obviously the government isn't going to be divulging it soon. The old claim was that saturated fat raises your LDL. I know that the saturated acid CLA has been shown to be healthy/not harmful, but then have been told that the CLA content of butter is minimal unless you buy 'grass-fed' butter. I've always been told mono and poly-unsaturated fats are better, is that not still the case? Of course that would mean using oils in place of butter not margarine in place of butter, so I still see the point.

    ReplyDelete
    Replies
    1. Sure. Here are a few references for you:

      A Systematic Review of the Evidence Supporting a Causal Link Between Dietary Factors and Coronary Heart Disease. Arch. Intern. Med. 2009 169(7):639-669

      Meta-Analysis of Prospective Cohort Studies Evaluating the Association of Saturated Fat with Cardiovascular Disease. Am J Clin Nutr. 2010 March; 91(3): 535–546.

      Reduced or Modified Dietary Fat for Preventing Cardiovascular Disease (Review). The Cochrane Collaboration. Cochrane Libary. 2011. Issue 7

      Delete
    2. Anonymous10:29 am

      Can't wait to check out these references! I'm an RD and for the most part saturated fat is considered evil in our world. Someday if the spirit moves you I'd love to hear your thoughts on the Paleo lifetsyle or The Wheat Belly book. Keep'em coming Yoni! This is my first stop every morning!

      Delete
    3. Anonymous12:44 pm

      im pretty sure that last cochrane review you cited does actually find/suggest that replacing sat fats with mono/polyunsat fats reduces risk of cardiovascular events by 14%.. so i wouldnt call that "exonerating saturated fats".

      We need to be careful not to fall into this natural fallacy, just becuase butter is natural, doesnt mean its healthy/better.

      Delete
    4. You're right.

      But of course that doesn't suggest an inherent risk to saturated fat, just that replacing it with PUFAs reduces cardiovascular risk. Were there an inherent risk that same study would have noted it.

      Willing to wager here and now replacing carbs with PUFAs would likely do the same thing (or more).

      Delete
    5. John U2:31 pm

      Saturated fat should never have been vilified in the first place. The evidence gathered from clinical studies over the last 50 years concerning saturated fat has been extremely weak and sometimes contractictory. Whenever the results were unsupportive of the expected hypothesis, the results mostly never saw the light of day. It is a crime that it is only now that we are being told the truth.

      Delete
    6. I am a Dietetics students, and we learn that it is now generally accepted by nutritional health care professionals that saturated fat got a bad rap due to bad science and food industry politics. It is also generally accepted that all fats, including saturated fat, has a place in our diets. The take home message is that all fats are not created equal including saturated fat as well as the unsaturated kind. There are short chain, medium chain, and long chain saturated fatty acids and metabolism differs between them.

      Delete
  8. Anonymous9:24 am

    I'm concerned people will take the "saturated fat is not bad" as approval to eat more of these foods such as steaks, desserts etc. Diets high in red meat have still been found to be less healthy, and we know how restaurants use butter on everything from meats to grilled veg and what the calorie levels are like there.

    ReplyDelete
  9. Anonymous10:43 am

    I totally agree - margarine is banned in our home as is all other "none" foods. We enjoy our home made butter without guilt because after all, we don't each much of it to begin with. Like one of the above comments said, we are adding coconut oil and coconut milk into our diet and no one has gained a pound but we all have softer skin and smoother hair and I would imagine, prettier insides now too! :-)

    ReplyDelete
  10. I seem to have reactions to butter, even organic, and my husband is vegan, so we are definitely an extra virgin coconut oil family! SO DELICIOUS!

    ReplyDelete
  11. "Just Frickin'Eat Butter" should be a bumper sticker.

    ReplyDelete
  12. loved this, well said.

    ReplyDelete
  13. Anonymous12:05 pm

    Wow, I remember when you were still telling people to eat PUFA-based margarine. So happy to see you've embraced whole foods, including butter! I gave up on the low-fat lifestyle, opting to cut and strictly monitor my calories and eat around 35-38% of my total calories from fat (around 10-15% from sat fat; varies by day). I'm much happier eating this way, even on a reduced-calorie budget. I don't eat much butter, but I do like my (one-ounce chunks) of full-fat cheese!

    ReplyDelete
    Replies
    1. You do eh?

      On the right hand side of my blog there's a google search box.

      If you enter the term "margarine" you'll find the 5 posts I've mentioned it in. None of them recommend people go out of their way to consume it.

      Delete
    2. I was referring to this post: http://www.weightymatters.ca/2010/01/butter-better-than-margarine-new-study.html

      "That said, you're probably still far better off replacing butter with a margarine containing significant amounts of polyunsaturated fats.

      Sorry butter lovers."

      So do you still stick by what you said two years ago about being "better off replacing butter containing significant amounts of PUFAs"? Or have you rethought that?

      Delete
    3. You're right. I did come off pretty strong back then. Funny, didn't remember at all.

      Was reflecting evidence on replacement of saturated fat with PUFAs as being beneficial. That's still true, but guess I've mellowed some.

      Thanks for keeping me real.

      Delete
  14. Anonymous4:27 pm

    I wholeheartedly agree this article!

    If I may, is there anything actually good in butter, other than taste?

    Now, taste is important and should never be ignored. butter IS delicious! I am an RD, foodie and I do agree butter is natural and really, no big deal. But oh boy, when some people eat butter, do they eat butter! Like every meal, everyday! Maybe we should be cheating on both margaring and butter!

    Just Frickin' Eat all Fats! Dip your bread in olive oil, spread avocadoes on your sandwich, try sunflower oils for salads, cook your chicken in sesame oil. Reap the health benefits of exploring the amazing, tasty and diversified world fats.

    ReplyDelete
  15. I read years ago, that margarine is one molecule away from being plastic. Has anybody else heard of this, or does anybody know if this is true?

    ReplyDelete
    Replies
    1. Anonymous7:55 pm

      not sure, but water is one molecule from being an acid so i wouldn't worry about that too much!

      Delete
    2. Anonymous11:04 pm

      What worried me is flies would not land on margarine!

      Delete
  16. Anonymous8:26 pm

    Maybe if we just ate real food all along, we wouldn't be in this mess.

    ReplyDelete
  17. Anonymous1:05 am

    Is there any good evidence for any particular benefits of coconut oil?

    ReplyDelete
  18. I agree with every word, Yoni. I'm all for moderation in most things but even those 'most things' are best with least processing. I couldn't even contemplate buying something that sounds like a science experiment. And I absolutely *love* your commenters. What a lively bunch!

    ReplyDelete
  19. Anonymous1:45 pm

    There should be no apostrophe in Guides.....
    see first sentence

    ReplyDelete
  20. Anonymous6:12 pm

    Haha, so true! Here's a fact for you: 2 years ago my 5 kids all suffered from morbid obesity, ADHD and autism spectrum disorder. We (my parter and I, we are a same-sex female couple, we both have PhDs, hers in Philosophy, mine in Arts, our 5 children are adopted, 2 from Africa, 2 from Haiti, and 1 from China) knew something needed to change.
    We stopped feeding them processed foods, sugary drinks, and anything advertised with a hyper-active woodland creature for a mascot. And dihydrogen monoxide, that stuff is in everything, but its a chemical, so we knew we had to be vigilant and my kids were cut off.
    Anyways, long story short, my fat & stupid kids, cured! How'd we do it? They're all 'back on the teat', that's right, mother's milk. We save a tonne of cash on groceries too. My wife eats right out of the backyard, oats, grass, straw, whatever, if nature made it, she eats it.
    So yeah, margarine > butter? These advert companies really take us for a bunch of fools! I'd take a tub of my partner's churned teat milk anyday over that frankenfood they call margarine!

    ReplyDelete
    Replies
    1. John U2:42 pm

      Isn't dihydrogen monoxide called WATER?

      Delete
    2. Anonymous8:40 am

      I'm sorry - your wife eats grass and straw??

      Delete
    3. Anonymous3:07 pm

      Pass that roach back to me...

      Delete
    4. Anonymous8:10 pm

      Pardon me? Kids with ADHD and Autism Spectrum disorder are stupid? You mean are WITH stupid.

      Delete
  21. Maureen9:49 am

    We never eat margarine, always butter, however I must say, butter in Canada is pretty pathetic when you compare it to what is available in Europe, especially France where butter receives "appellation d'origine contrôlée (AOC)" like wine. It is not just a generic lump but originates in different areas of the country from cows eating different types of grasses. Canadian butter is hard, oily and salty, whereas butter in France is sweet, creamy, and soft when taken directly from the fridge. A small amount of French butter is available in Canada but because our dairy industry is so heavily regulated, I'm afraid we don't receive very much. I suppose it would cause a revolt as Canadians would realize just what we're missing. I should also add, there are very few overweight people in France and very little "diet" food. I just returned from France last week and am already in "butter withdrawal".

    ReplyDelete
    Replies
    1. Kelsie Gray8:43 pm

      Do you get Kerrygold butter in Canada? It's grass-fed and imported from Ireland (I think). A little pricey, but if you're not using it for baking, it's WELL worth it. It's exactly as you describe the French butter--soft, sweet, creamy, and just plain awesome. We get it here in the US, but we also don't seem to have the stringent dairy regulations you do. :(

      Delete
  22. Maureen11:09 am

    You can easily make butter using organic whipping cream, ice water and a blender. Add one cup of cream to a chilled blender. Whip for a few seconds until the blades are coated, then add 1/2 cup of ice water. Beat on high speed. At first it looks like whipped cream, but keep beating. Stop the blender a couple of times and push it down. You will think it isn't going to work but it takes about 15 minutes of high speed blending. You'll know it's worked when the blender takes on a different sound. In the blender will be lumps of butter floating in white liquid. Strain it through a coffee filter and you will have butter! It still isn't as good as French butter though :-(

    ReplyDelete
  23. Mmmm Colouring. :P

    ReplyDelete
  24. Anonymous6:43 pm

    I have no evidence to speak of, but I believe all the crap that is in the food from the store causes cancer. I will one day be completely self sufficient. for now im am taking the time to make as much of my food from the bare ingreedense as possible

    ReplyDelete
  25. I have been a cook by trade all my life (33 years of it anyways), I truly believe that a balance of food is key to healthier living. Balance between fried, sauteed, baked, meats, vegetables, starches, fruits and dairy. I also believe that excersise is essential too. I am a diebetic but have not taken any medication for almost two years. The only change I made is lowering my sugar intake. I wonder how our ancesters would of survived traveling across the wilderness in their covered wagons if they had so many scares about food. Then again the only preservative they used was salt, and that's a bad word now.

    ReplyDelete