Tuesday, May 01, 2012

Nutella Canada Yet to Get the Memo that Nutella's Not Nutritious

In case you missed it, Nutella USA is paying $3 million dollars to settle a class action lawsuit that was launched due to what the plaintiffs felt were advertisements that misled people into believing that Nutella, spreadable candy, was nutritious.

Just had a quick peek at the Nutella Canada website.

What'd I learn there?
"Moms across Canada choose NUTELLA® as a part of their children's nutritious breakfast."
I also learned that along with piggybacking on feel good charities like Breakfast for Learning, Nutella Canada healthwashes itself by supporting the Canadian Soccer Association, and tries to appear credible and health conscious by quoting the Canadian Pediatric Society on its website.

Spreadable candy ought to be marketable as spreadable candy, no? Why resort to pretending it's healthy?

[For the folks who think Nutella's being unfairly treated, I'd recommend you keep in mind the fact that compared with no-name chocolate icing, from a health perspective, the chocolate icing's the better choice.]

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1 comment:

  1. In a Huffington Post article I came across on Twitter, one gets a brief exposé under the heading of The Best and the Worst Nuts for Your Health

    http://www.huffingtonpost.com/mobileweb/slideshow/1455755/222727/?icid=hp_healthy-living_gallery

    Scroll to pic no. 17 of 19 to see the blurb on Nutella. It is classified here as "worst". Sugar and palm oil are the product's first ingredients, even before hazelnuts. Hardly a healthy breakfast.

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