Tuesday, May 08, 2012

Badvertising: Quaker Oatmeal's Super Grains?

I know you've heard of super fruit (even though there's no such thing), but have you ever heard of "super grains"?

I hadn't, at least not until I saw this badvertisement for Quaker Maple and Brown Sugar Instant Oatmeal.

So what's in a packet of this stuff?

About the same amount of fibre as a slice of whole grain bread along with 3.5 teaspoons of sugar (and that's before you add any of your own).

Super grains?


More like "Sugar grains".

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  1. Anonymous12:36 pm

    I never did get the "Instant" oatmeal thing. I make large flake steel cut oatmeal in my microwave in 3 minutes. Takes the kettle 3 mins to boil for the "instant" version. I can control what I add to it too.

  2. Sugar grains indeed. It always amazes me how small packets of processed foods manage to pack in that much sugar.

  3. Anonymous7:53 pm

    I especially love the miniscule amount of fruit advertised along with it, and the cups of juice along side.. more like 'start your day with a ton of sugar!'.

  4. I was going to comment with "You spelled super wrong."

  5. Adeline9:30 am

    Never tried this before but got a free coupon for this so went ahead and got it. On my gosh, it's too super sweet for my liking. I'll never eat this again! What a farce.