Monday, December 31, 2012

Dietitians, the Media, and Conflicts of Interest.


Hope you're enjoying this holiday season! This week is traditionally my blog-cation and so instead of writing new posts, here is a favourite of mine from back in 2009.
According to my friends over at Fooducate, at this week's American Dietetic Association (ADA) conference there was a talk regarding whether or not we can trust industry sponsored nutrition research. The reason that's in question is because sadly right now there are no guidelines in place to help expose conflict of interest in dietetics. It was the absence of such guidelines which led Marion Nestle in 2001 to write a fascinating journal article about how food company sponsorship impacts on the profession's credibility. Ultimately it led Marion to resign her ADA membership. According to Fooducate,the lecture was not a popular one at the ADA conference and was very poorly attended.

Of course it's not just research articles that demonstrate conflicts and bias, we can see non-evidence based industry bias in a far more dangerous place - the mainstream media.

Case in point?

Yesterday there was a CBC report about an Ipsos-Reid survey which according to the CBC was, "conducted on behalf of Dietitians of Canada" (DC). What the CBC article later reported was that the survey was cosponsored by the Dairy Farmers of Canada. The DC and Dairy Farmers of Canada joint press release on the survey drew these 4 conclusions (highlighting is mine, not theirs):
"1. Consumption of all four food groups is far below recommended levels;

2. A significant number of Canadian adults had not consumed any milk and alternatives or any vegetables and fruit on the day prior to the survey.

3. Many Canadian adults report they have barriers to healthy eating.

4. A majority of Canadian adults are not aware of the many health benefits of milk and alternatives and vegetables and fruit including their role in reducing the risk of some cancers, hypertension and other chronic diseases.

5. When made aware of these important health benefits, Canadians report they are motivated to increase their intake of foods from these food groups."
Well last week we covered how milk doesn't appear to actually have a benefit on hypertension and that calcium supplementation alone impacted on cancer risk while dairy might in fact up the risk of prostate cancer and given milk's failure in preventing osteoporotic fracture and in weight loss, I'm not sure what magic milk is meant to do.

Looking at the actual survey the bias is obvious. The only specific questions regarding choices and healthfulness have to do with either "dairy and alternatives" or "fruits and vegetables" and of the 5 conclusions of the press release, 3 directly relate back to dairy (2, 4 & 5). Absent was information regarding the health benefits of whole grains, nuts, legumes or fish.

The thing is I get it. I fully understand why the Dairy Farmers crafted the survey - it was designed to report that Canadians don't drink enough milk; that there are umpteen-million magical "benefits" to milk consumption; that milk's as healthy and important as fruit and vegetables; and that if we just teach people more about unbelievably healthy milk they'll drink more of it, but the question I've got is why do you think the Dietitians of Canada decided to lend their name and credibility to a survey that ignored multiple food groups and is basically a milk advertisement?

Unfortunately the media certainly treated it like more than simply a milk ad and they ran with it prominently featuring DC's involvement. Had the poll simply been one from the Dairy Farmers of Canada I imagine the coverage of the report, if any, would likely have been very different. As well, in this case, the media also oiled the slippery slope of corporate dietetic collaboration by failing to identify quoting dietitian Kathy Furgala's corporate allegiances referring to her instead as a "Toronto-based dietitian". Frankly it was in fact Kathy's quote from the CBC story that got me riled up enough to write this post and explore the survey in the first place. She was quoted as saying,
"For people who say, 'I don't want to worry about the food groups,' just look at your plate, and see if you can't throw in one veggie or some cheese"
Yup, the two most important things you could ever add to your plate if you don't want to "worry about the food groups" - a single vegetable or of course, some cheese.

I'm not sure what's worse. DC signing off on a milk ad disguised as a national eating survey, a dietitian who would give the advice that all your plate needs for your meal to be healthy is one lonely vegetable or a hunk of cheese, or a reporter who chooses to identify that dietitian as a "Toronto area dietitian" while omitting the fact that she's in fact a nutrition educator for the Dairy Farmers of Canada in an article whose focus is on increasing dairy based on the results of a survey paid for by the Dairy Farmers of Canada.

[Oh, and in case you noticed - the survey found that "consumption of all 4 food groups is far below recommended levels". Strange in a country where over 65% are already overweight or obese. Could it be that the recommended levels recommend too much? Tune in tomorrow for more discussion.]

Nestle, M. (2007). Food company sponsorship of nutrition research and professional activities: a conflict of interest? Public Health Nutrition, 4 (05) DOI: 10.1079/PHN2001253

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Saturday, December 29, 2012

Saturday Stories: Charlatans, Fitness Lies and Type 2 Diabetes Vlogs

For those looking to supplement their income Edzard Ernst has some instructions on how to become a charlatan.

A fun piece from Men's Journal to start off the New Year - everything you think you know about fitness is a lie.

The Calgary Herald covers the story of a former Coca-Cola employee's video blogging of the battle he ultimately lost with type 2 diabetes.

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Friday, December 28, 2012

The Best Thing to Hit the Internet This Year (2009)

Hope you're enjoying this holiday season! This week is traditionally my blog-cation and so instead of writing new posts, I'm posting some favourites from back in 2009.
That's what one of the youtube commenters had to say about Funny Friday's Muppet Show version of Queen's Bohemian Rhapsody.

My advice, click the little HD button on the video to watch in streaming 1080p for your ultimate viewing pleasure.

Have a great weekend!



(Email subscribers, hit the blog to watch)

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Thursday, December 27, 2012

Hydroxycut - A Case Study in Scumbaggedness



Hope you're enjoying this holiday season! This week is traditionally my blog-cation and so instead of writing new posts, I'm posting some favourites from back in 2009.
And if that's not a word yet, in this case it should be.

Remember a few months back when Hydroxycut was pulled from the market because it injured livers and killed people?

Well guess what?

It's back!

And not only is it back but reportedly the only ingredient left from the original formulation is caffeine.

Pretty neat stuff eh? Bing-bam-boom and a bit of bibbidity bobbidy boo and presto - a new fantastic supplement that, "really works!". Clinical trials are so 1990s!

So what does it work at?

Well that's a great question.

According to Iovate's new Thermogenic Hydroxycut Advanced website, it
"Boosts Metabolism to Burn Calories"
How you ask? Well according to the fine print,
"Increased energy and boosted metabolism to burn more calories is supported by its key ingredient, caffeine"
So I guess it's like an awesome cup of coffee and yet unlike the box of Thermogenic Hydroxycut Advanced I've never seen a Starbucks cup that brags about its,
"SCIENTIFICALLY RESEARCHED PRIMARY INGREDIENT".
So is coffee a weight loss supplement?

Um, no.

Is Hydroxycut Thermogenic Advance a weight loss supplement?

Looking at the box you might think so as right there at the top in big banner letters you'll read,
"From the makers of America's #1 selling weight-loss supplement brand of 07-08"
(I'm guessing it was also America's #1 killing brand of 07-08 but somehow that doesn't have the same zing)

Well guess what, if you read the smaller letters you'll find out that not even Hydroxycut's parent company Iovate calls it a weight loss supplement as in the tiny fine print you'll note they say,
"It is not a weight control product"
Yeah, I know, caveat emptor but do remember emptors, what you've got to caveat are scumbags that try to pawn off expensive, overhyped, deceptively marketed neutraceuticals "that really works!" as useful where the only "scientifically researched" ingredient is one you can get in a cup of coffee.

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Wednesday, December 26, 2012

Is "Vicarious Goal Fulfillment" Why You Ordered Those Fries?

Hope you're enjoying this holiday season! This week is traditionally my blog-cation and so instead of writing new posts, here is a favourite of mine from back in 2009.
Here's a strange one.

We've talked about health halos before - if you think a food's healthy you're more likely to consume larger portions of it. Things like "low-fat" front-of-package claims and even restaurants (Subway) have been shown to have health halos that lead to less healthy consumption patterns.

This one has to be the strangest health halo yet. This one states that if there's salad on the menu you'll be more likely to order the fries.

In this study, when menu choices included healthier ones individuals were more likely to choose less healthy options than when the exact same menu was provided minus the healthy options. When salads were on the menu, fries were eaten more frequently, bacon-cheeseburgers when veggie burgers were available, chocolate covered Oreos when 100 calorie packs of Oreos were present etc. In fact there was not one menu in this study with which this phenomenon was not found to occur.

The researchers called the phenomenon, "vicarious goal fulfillment" whereby the mere ability of being able to meet their goal of eating healthier actually caused individuals to feel that they had already met their goal and therefore could order the less healthy, more indulgent option.

Wow - brains are crazy places.

Wilcox, K., Vallen, B., Block, L., & Fitzsimons, G. (2009). Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision Journal of Consumer Research DOI: 10.1086/599219

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Tuesday, December 25, 2012

How The Food Industry Influences Food Policy

Hope you're enjoying this holiday season! This week is traditionally my blog-cation and so instead of writing new posts, here is a favourite of mine from back in 2009.
Simple - they're invited to the table and once there they're able to extend their considerable influence and spin on the proceedings (how many public citizens, scientists, doctors or dietitians have teams of PR folks and scientists helping craft their messages?).

I've blogged about this a great deal in the past and commented on how bad an idea it is to bring people with a vested interest in national food policy to the table when trying to develop new national food policies.

Rather than go through all that again I strongly encourage you to spend 6 minutes of your morning watching the following video. It does a great job covering just who it is who attends and gets involved in the consultations surrounding national food policy development.

While this particular video deals with American school lunch programs, rest assured this video could have been filmed at every "public" consultation surrounding Canada's Food Guide and of course the non-public, stakeholder invited consultations as well.


(Thanks to Marion Nestle for featuring the video on her blog)

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Monday, December 24, 2012

Read How Two Little French Towns Are Curing Childhood Obesity

Hope you're enjoying this holiday season! This week is traditionally my blog-cation and so instead of writing new posts, here is a favourite of mine from back in 2009.
Fleurbaix and Laventie, France - combined population 57,819. Not exactly the big time, not exactly household names - yet.

Why might that change? Because they are perhaps the only two towns in the world where childhood obesity rates are in fact dramatically declining.

What's their secret? Special mineral springs? Treadmills instead of desks? A fast food ban? 10 hours of phys-ed a day?

Nope.

Their secret?

Education - lots of it, to many different players.

In Fleurbaix and Laventie healthy living education began in 1992 and for 5 years schools were recruited to teach children about characteristics of foods and nutrients, healthy eating habits, food processing and food labelling in lessons that were implemented throughout the teaching syllabus (not just in gym or home economics). Teachers at the school were trained by dietitians. There was no focus placed at this time on physical activity. Impressively classes were augmented with cross-cutting initiatives including cooking classes, visits to farms, visits to supermarkets and dietitian monitored school based family breakfast programs. This first stage was meant to last for 5 years only but given the success of the program, it's still running today.

The second stage began in 1997 and continued through 2002 and while it was meant to simply be an observational period, as the teaching from stage one became more pervasive, community involvement continued to grow. So much so that in 1999 two dietitians were employed to perform school interventions and also to present to town councils and other adult meetings. The town councils in turn started to support actions in favour of physical activity, built new sporting facilities, hired new sport educators, and created walking schoolbus programs while family activities started to focus on fitness and various local stakeholders (GPs, pharmacists, shopkeepers, sporting and cultural associations etc) set up further family activities that focused on healthy living.

From 2002 through 2007 intervention entered the home whereby a free home based healthy living checkup was offered to 3,000 residents (a full 5% of the population). The visit included blood testing, a clinical exam and a questionnaire aimed at screening for unhealthy habits. Individuals thus identified to be at risk were offered family oriented advice delivered by a dietitian on healthy eating and physical activity and if necessary were referred to a GP for specific health issues (including childhood obesity).

Over the 14 years of study the local media became involved and multiple newsletters and press releases supported the project. As a whole 212 articles appeared in local newspapers, 190 in the medical press, 208 in the national press and there were 25 television reports and 75 radio reports.

The results?

In 2005 childhood obesity rates in the control towns (and much of the UK) had reached a staggering 17.8%.

In Fleurbaix and Laventie?

8.8%.

What Fleurbaix and Laventie did was what has been missing from every other public health intervention I've ever come across. They treated this as a disease of the environment, rather than a disease of the individual.

Every public health professional interested in obesity should be encouraged to read this paper and study the interventions put forth in Fleurbaix and Laventie. We need to start pressing for similar changes yesterday.

(Want to know what Canada has done? We've created a food guide that ignores calories and recommends far too much food, spent $5 million on television advertisements that in isolation tell people they ought to exercise more and we have a Public Health Agency that explicitly and purposely refuses to label obesity a disease. Think we're in trouble? International readers if you're wondering about the TV commercials, here's a parody that sums them up pretty quickly:)



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Saturday, December 22, 2012

Saturday Stories: Paella, Saying Hello, and a Top Ten

Just the usual brilliance from medicine's poet laureate David Katz - this time on how diet advice and eating well is just like paella.

A beautiful story out of the Times of Israel on how the simple act of resolving to say, "Hello", can have a truly wonderful (and sometimes sad) impact.

Science-ish' Julia Belluz awards her 2012's top 10 most outrageous attacks on science.

[And in case you don't follow me on Twitter or Facebook, here's my take on the best resolution you can set this New Year from US News and World Report and also from US News and World Report, why this holiday should be free of both wrist slaps and write offs.]

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Friday, December 21, 2012

The World's Toughest Baby

So it's had 24,000,000 views and therefore I'm pretty sure some of you have seen it, but if you haven't today's Funny Friday's worth your minute. It's a video of the world's toughest baby.

Have a great weekend!

(email subscribers, you'll need to head to the blog to watch)



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Thursday, December 20, 2012

News Update About My Book Why Diets Fail and How to Make Yours Work

Most of my regular readers may know that I have a book forthcoming, currently titled “Why Diets Fail and How to Make Your Work”.

My editor and I worked together for more than 8 months to shape a book that we are both extremely proud of. My publication date was supposed to be this Spring, but when my editor moved from Simon & Schuster’s Free Press to Random House’s Crown/Harmony Books, I chose to follow her, which has delayed my publication date to Spring 2014.

The upside is that I have an incredibly enthusiastic team at Crown/Harmony who can't wait to help me spread my message as far and wide as possible. I now also have the time and the resources to work on designing a smartphone app to accompany and complement my book.

The downside is that I’ll miss my hard working Simon & Schuster US and CA teams, and that you're going to have to wait a little bit longer to get your hands on it.

But I promise I'll make it worth the wait.

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So How Normal is Fast Food in Our Children's Lives?

When you were a kid how often did your family eat out?

In my family it was exceedingly rare.

Yet nowadays for many families it's an entirely normal, and if not everyday then certainly every week, part of life.

Psychologist Angela Pfammatter sent me a picture yesterday that in a sense helps to illustrate how normal fast food has become. It's so normal that a group of Canadian teachers created a math book for Grade 3-6 students to learn math skills by means of,
"Real-Life, Fast Food Menu Situations"
Here's a shot of some of the menus:


Long sigh.

Sure they might learn some math, but no doubt in so doing they'll be further normalizing the notion of convenience meals - something that truly wasn't "normal" when we were kids but clearly is something that is pathologically normal now.

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Wednesday, December 19, 2012

Parental "No" Files: All Organized Sports - Your Kids Are For Sale

Want your kids to be involved in after school sports?

Better start practicing your "No"s as there'll be plenty.

I've done stories already on hockey, lacrosse camp, and kid triathlons, and just over the course of this past week I received these 3 "No" opportunities:

More hockey - here's a Facebook encouragement from the Ottawa District Hockey Association sent to me by Kevin that encourages group members to activate their Hockey Canada Club Card (meant for kids) to get a free Mars bar and Delissio Pizza


Here's some photos sent to me by Jenn from some cross country ski racers who in turn have been turned into little skiing advertisements for chocolate milk (lait au chocolat)


And here's what was sent out by the West Ottawa Soccer Club (and to me by Lara) - an enticement for 5 free meals at East Side Marios for kids 10 and under (and of course special offers throughout the year):


The take home message here is simple. The folks who organize kids after school sports have no qualms whatsoever selling access to your impressionable children to the purveyors of junk food. And my bet too, like the example I provided yesterday, many would defend these practices either by way of suggesting all you need to do to fight them is invoke your parental "No", or that one chocolate milk, Mars bar or meal out for dinner won't hurt anyone.

The problem of course - it's a constant barrage and even if you did manage to constantly and consistently say "No", there are undoubtedly also countless opportunities where parents aren't around to  exercise that parental option.

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Tuesday, December 18, 2012

Parental "No" Files: The But It's Just One Gingerbread Man Argument

So on Sunday I went to our local supermarket with my 5 year old.

When we got to the checkout aisle the teenage cashier asked me if I wanted to buy my daughter a giant gingerbread man for just $2.99 so that $1 could go to help support the Children's Hospital of Eastern Ontario's (CHEO) Foundation.

Exercising my right as a parent, I said, "No thank you".

You know I'd have happily spent $1 on a sticker for CHEO. Heck, I'd have spent $1 just for CHEO by means of an addition to my bill. But spending $3 to give $1 to CHEO so my child can be fed a bunch of pulverized white flour held together by 5 teaspoons of sugar and emotionally tying together for her the purchase and consumption of junk food and doing a good deed? No thank you.

And I know too there are those of you out there who think I'm just crazy. That, "it's just a gingerbread cookie and it's Christmas time!" - but that's not a whole picture argument. There no longer seems to be any cause, holiday, sporting event, or gathering that doesn't have someone enticing my children with junk food and sugar. It honestly seems as if not a single day goes by where my kids aren't offered junk food by someone other than their parents. It's a never ending parade of garbage and we've normalized it to the degree that to question this junk food cavalcade is deemed more surprising, upsetting and offensive than the cavalcade itself. And each and every time and instance has someone rationalizing the practice with the, "but it's just one (insert junkfood here)" argument.

It's a hugely shortsighted argument.

Somehow I'd have hoped that of all folks out there, the good people over at CHEO would want to decrease the normalization and constant provision of junk food to our children, let alone be used as a means to make the sale itself.

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Monday, December 17, 2012

Dear Mr. Weston, 98.5% of Canadian Children Live Outside of Newfoundland (an open letter)

Dear Mr. Weston,

On December 10th Brandon Fields penned an open letter to Loblaws that he posted to Facebook.

In it he was critical of Loblaws' display of the National Enquirer issue seen up above in the checkout aisles.

His concern was straightforward,
"These magazines, which are displayed prominently at every checkout, are a very real form of bullying. What's more, they further perpetuate the idea that women should have flawless bodies, thereby exacerbating the problem of negative body image, particularly among female youths, but also among all sexes and age groups.

As a schoolteacher, how am I to demonstrate to my students the importance of treating others with respect when everywhere they look society is sending a message to the contrary?
"
To Loblaws' credit, the offending issue was removed from your aisles, but only in Newfoundland.

So my question to you Mr. Weston, as the executive chairman of Loblaws, if your company felt it appropriate and justified to remove the offending issue from shelves in Newfoundland (and kudos to you folks for that), why not remove it from the store shelves in the rest of the country where the remaining 98.5% of impressionable Canadian children reside?

Sincerely,
Yoni Freedhoff, MD

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Saturday, December 15, 2012

Friday, December 14, 2012

Move Over Shake Weight! Make Room For the Tug Toner!

Thanks to the traffic from my disinvited food industry talk I have a great many new subscribers.

They might not know that Friday's are my day off being frustrated. Fridays are "Funny Fridays" and this week's Funny Friday is Jimmy Kimmel's take on the Shake Weight.

Have a great weekend!

(email subscribers you'll need to head to the blog to watch)



[Hat tip to perhaps the world's fittest MD, Lift-Heavy's Dr. Bojan Kostevski]

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Thursday, December 13, 2012

Do You Confuse How You're Doing With What You Weigh?

It's certainly what society teaches.

If you're trying to lose or maintain your weight the scale will tell you how you're doing.

Bollocks.

The scale never tells you how you're doing. The scale only tells you what you weigh.

How you're doing is what you're actually doing. Are you cooking healthful meals? Are you organizing your dietary timing, calories, and proteins? Are you minimizing meals out? Are you being thoughtful? Are you keeping track of your choices and intake? Are you exercising? Are you consistent in your efforts?

Boiling it down even further ask yourself,
"Am I living the healthiest life that I can honestly enjoy?"
If the answer's yes, you're doing great - scale be damned.

The fact is sometimes you weigh more than how you're doing even when you're doing great.

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Wednesday, December 12, 2012

Is Dietary Sodium Just a Marker For A Crappy Diet?

I once referred to salt as a "dietary red herring", whereby I wondered whether or not in modern first world nations the risks extended to high dietary sodium consumption might be indirect whereby high dietary sodium consumption serves as a marker for the consumption of nutritionally awful, highly processed garbage which in turn confers the risk.

A paper published online just 2 days ago in the journal Pediatrics fits that narrative.

In it authors looked at the dietary recall data from 4,283 Australian children between the ages of 2 and 16 (obviously the younger ones' data came from their parents). They explored the relationship between reported dietary sodium consumption and the consumption of sugar sweetened beverages.

Unfortunately that's pretty much all they looked at diet wise. The quality and quantities of macronutrients weren't explored or controlled, nor was where the food was purchased (restaurant vs. home made). This of course makes real conclusions impossible. But that said, they found that kids who consumed more dietary sodium also consumed more sugar sweetened beverages.

The authors postulated that dietary salt intake might be increasing physiologic thirst and that consequently the saltier the food, the more soda they drink.

Yup, possible.

Also possible is that kids who eat the saltiest foods are the ones with the worst overall dietary patterns. More restaurants, more processed foods, and yes, more soda pop.

Whatever the mechanism, when it comes to dietary sodium reduction, and things like regulations and task forces, it may be worth looking beyond the usual debate about blood pressure and also consider whether or not sodium has a unique role in driving hyper-palatable and junk food consumption, or whether or not it really is just a red herring and that folks who are found to consume a great deal of sodium, just have crappy diets.

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Tuesday, December 11, 2012

Beyoncé, Why Do You Hate My Children? (an open letter)

Dear Beyoncé,

I have 3 beautiful little girls - 8, 5 and 3. While they're not quite old enough yet to know who you are, I've no doubt they'll both discover and adore you over the course of the next few years. What you say to them, what your advertisements will say to them, will likely carry a great deal more weight than what I might say - after all, I'm just their dad, whereas you, you're Beyoncé. And apparently you're going to tell them, either directly or indirectly, that you love drinking Pepsi Cola.

The New York Times reports that your recently inked Pepsi deal will last for years, cost them $50 million, and for Pepsi it's meant, "to enhance its reputation with consumers".

Of course it's also meant to sell Pepsi - at least $50 million dollars more worth.

Beyoncé I'm sure you're aware that these days the world isn't the healthiest of places, and that the consumption of huge amounts of empty and often sugary calories is contributing to the burden of chronic diseases like diabetes, heart disease, and obesity - and here I'm not even talking about adults. With truly terrifying regularity, kids under the age of 10 are being diagnosed with what was once referred to as "adult-onset" diabetes. Teens are having heart attacks. In your own lifetime, childhood obesity rates have tripled. You might even be aware that in North America, teen girls get 15% of their daily calories from soft drinks. Why would you want to perpetuate that tragedy? In fact I'm virtually positive you're aware of all that given your involvement with Let's Move. So I have to ask: Is your star fading? Did you make some terrible investments? Do you think sugared soda's not as bad as the medical community makes it out to be?

I can't fathom why a star as successful as you would want your own wagon and brand selling Pepsi. While I appreciate that you owe my little girls nothing, I would have hoped that someone with your star power wouldn't need or want to sell children sugar water.

Beyoncé, why do you hate my 3 little girls?

Sincerely,
Yoni Freedhoff, MD

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Monday, December 10, 2012

The Talk The Food Industry Couldn't Bear To Hear

A little over a month ago I was invited by the Ontario Medical Association to give a talk at a food industry breakfast. I was asked to speak about what I thought the food industry could do to help further public health.

3 days prior to the talk, after my flights and hotel were booked, after I cancelled a day of patients, I was dis-invited. Apparently the conference organizer, Ron Reaman, a Senior VP of the international PR and communications firm Fleishman-Hillard, decided that it would be better if I didn't come. Why he decided that I can't tell you because despite being a Senior VP at an actual communications firm, he didn't do me the courtesy of communicating to me his concerns or offering me an apology - instead he had the Ontario Medical Association simply tell me that I was no longer welcome.

The good news is the internet's a much bigger venue than that small breakfast symposium and given I'd already put together my slide set, I figured why not post it online. Online I don't have a time keeper and given I'm not speaking solely to the food industry, I don't need to be as gentle with my messaging as I'd planned. Also good news is who I'll now be able to reach. My blog is read by policy makers, public health authorities, chief medical officers, professors, physicians/dietitians and other allied health professionals, journalists and nutrition bloggers the world over - folks that wouldn't have been attending that small, intimate, food industry sponsored breakfast. You'd almost think Mr. Reaman and Fleishman-Hillard were working for me and not for the food industry as uninviting me will enable me to communicate my message far further than I ever would have done otherwise.

So here's my talk. It's about what the food industry could do to improve public health, why they're not going to, and what we can do about it. But before you click it, a quick request - I want you to share it by means of every socially networked channel and email contact you have (any Redittors here?), because if Fleishman-Hillard the communications firm hired by the food industry to help cultivate good Big Food PR didn't want it heard, I figure it probably ought to get spread.

[Fair warning too - at one point I get a bit heated and use the word "ass", and believe it or not, I wasn't using it to refer to the food industry, or even to Ron Reaman.]



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Saturday, December 08, 2012

Saturday Stories: Evidence shmevidence, Saving Your Family, & Insulin (again)

Science Based Medicine's David Weinberg on how Dr. Andrew Weil is rejecting the results of the randomized trial he himself designed and conducted on one of his alternative medical treatment theories.

I adore this video blog by Summer Tomato's Darya Pino on how food saved her family.

Whole Health Source's Stephan Guyenet takes on a recent paper that many have suggested proves the insulin hypothesis of obesity. Stephan begs to differ.

[And if you don't follow me on Twitter or Facebook, here's my US News and World Report column on exergaming - more game than exer.]

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Friday, December 07, 2012

New at McDonald's - Your Personal Shame Mask

Today's Funny Friday really spoke to me.

It spoke to me because truth be told, my mouth enjoys the taste of McDonalds and occasionally I'll even buy some.

Good thing this isn't a real product otherwise I'm guessing I'd hit the arches more often.

Have a great weekend!

(email subscribers head to the blog to watch)



[Hat tip to Zoomphoto's Joe Elliot]

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Thursday, December 06, 2012

Hockey Canada Selling Access to Our Children to Pepsi, Mars, McDonald's & More

Big Food shoots and scores, and scores, and scores, and scores as they pretty much own minor hockey in Canada.

What am I talking about?

Well I was first tipped off to Hockey Canada completely selling out to Big Food with Mars' Play Your Part campaign - where buying Mars bars helps to fund local community rinks.


Here's their television advertisement that very clearly spells out what's in it for Mars - the cultivation of deep emotional brand loyalty and goodwill along with direct sales built on the Canadian institution that is hockey:



That campaign though took me to Hockey Canada, where Hockey Canada is the backbone of official hockey in Canada as it's involved pretty much every step of the way at pretty much every level and age category of competitive hockey. Once there I found their sponsorship page which detailed not only who the sponsors are, but what their purchase of Hockey Canada bought them:
  • General Mills: "provides nutritious snacks for attendees at all of Canada’s national and international championships"
  • McDonalds: "delivers multiple in-venue promotions during Hockey Canada’s national events to enhance the experience and atmosphere for fans, and have recently launched the atoMc Hockey program, which, with the help of atoMc ambassadors Tessa Bonhomme, Drew Doughty and Marc-André Fleury, provides minor hockey teams with a full set of pro-style jerseys and socks, along with official Hockey Canada Atom coaching materials"
  • PepsiCo: "Pepsi, Gatorade and Frito Lay products – can be found on the benches and in the locker rooms of all of Hockey Canada’s national teams and at all Hockey Canada’s national events."
  • Kraft: "Kraft launched its Kraft Assist program, where consumers can win head-to-toe Bauer hockey gear by entering their unique PIN on the Kraft website."
  • Boston Pizza: "Boston Pizza has had major promotions in their restaurants during recent IIHF World Junior Championships, giving away Team Canada prizes, including a set of collectable glasses and a Team Canada jersey."
  • Delissio: "Delissio has exclusive promotional rights in two categories – Frozen Pizza and Ice Cream– as well as full event sponsorship benefits at all Hockey Canada-hosted events."
Food sponsors are also included in the newly minted, "Club Hockey Canada" the launch of which was explained thusly,
"So really, it was a board-driven directive to ensure that kids feel that they’re a part of the same team as Hayley Wickenheiser and Sidney Crosby and Greg Westlake."
And what do kids on Hayley Wickenheiser, Sidney Crosby and Greg Westlake's team get with their membership? Among other things discounts for McDonald's, PepsiCo, Mars, Boston Pizza, and Delissio.

And when they say kids, they mean kids. Check out this video that was posted to Club Hockey Canada's Facebook page:


And what else will the kids be receiving?

Free Mars bars.


Is anyone else out there sad that Hockey Canada, the official face of Canadian Hockey, is comfortable selling junk food purveyors explicit and regular access to even our youngest kids' hearts, minds and waistlines, or am I making a 3 game suspension out of some simple high sticking?

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Wednesday, December 05, 2012

Hamilton Wentworth School Board's "Food Drive for Student Nutrition" Culminates in Pizza Party?

Full disclosure. I adore pizza. I mean really adore it. So much so that when my kids asked me the other day what food I would pick if I could only eat one food for the rest of my life I unhesitatingly answered, "Pizza".

That said, I don't order Pizza very often.

But you know who loves pizzas even more than me?

Schools.  But they don't have many qualms about how often, or even simply how, they use them.

Up above's a photo of the Hamilton Wentworth District School Board's incentive to participate in their "Food Drive for Student Nutrition".  The reward?  A pizza party for the class that brings in the most donations.

Sigh.

Honestly is there any fast food product more firmly entrenched in schools than pizza?

Check out these fundraising photos both sent/taken just in the past week.  The first is from Domino's, the second from Boston Pizza.



While I feel for the schools, raising money by selling products that children should be eating less of, not more, and using junk food to reward good behaviour, is contrary to the school system's primary job of building healthy children. Furthermore, it undermines parents who try to keep these sorts of foods at a dull roar in their children's lives.

What else could schools do? Fresh produce drives. Garden kits. Crafts. Garage sales. Community cleaning runs. Grandparents' days. There are in fact many ways to raise money without resorting to the easy way out of increasing fast food consumption among the student and parental bodies.

Pizza and schools should not be married.  Would love to see someone start some divorce proceedings.

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Tuesday, December 04, 2012

Parental "No" Files: Hockey Tournaments

Received an email from my friend, fellow Trench Talker, and bariatric surgeon Dr. Laz Klein. He wanted to share an email he received from the coaches of his 10 year old's hockey team. They were about to head out for a weekend tournament and the coach was requesting that parents chip in to bring some supplies.

What did the coach want brought? Among other things,
"4 cases of bottled water, 24 cans of Coke, 24 cans of Diet Coke, 24 cans of Sprite, plus another misc case of pop… AND a couple cases of juice boxes"
Now the good news for this team's parents, with Laz involved they're not going to need to say "No" as his immediate response quashed the plan,
"Thanks for bringing bottled water. Certainly we can also help with that. However, do you think it's reasonable to limit the amount of pop that our kids drink this weekend?

I spend all day telling my patients how this stuff is poison and I really can't turn around and give it to our kids. There really should not be any acceptable time for children to drink this stuff. Juice is not much better. Instead of apple juice have them eat an apple. Gatorade is just pop with better marketing. There's also no acceptable time for adults either but that is a separate matter.
"
But I'm guessing there are far more hockey tournaments for 10 year olds with buses filled with pop, than there are tournaments where one of the parents is frustrated enough to forcefully and authoritatively say "No"

What's the worst thing your kids were given to eat in the name of organized sport?

[The winner of the $100 gift card draw from yesterday was Cynthia Dunlavy.  Cynthia please email me your mailing address at yonifreedhoff over at that gmail place.  Thanks to everyone who entered and shared their goals.]

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Monday, December 03, 2012

SMART Resolution Give Away ($100 Sport Chek Gift Card)

A little while back I was invited to get involved with Canadian fitness retailer Sport Chek and their "Your Better Starts Here" campaign.  Viewing it I felt it resonated with own philosophy surrounding healthful living - live the healthiest lives that you can enjoy, and while there's no doubt that effort will be involved, striving to be perfect shouldn't be.  On the other hand, striving to be "better"? That fits.

Last week Sport Chek sent me a $100 gift card. They said I could give it away to whomever I chose.

So here's how it'll work. It's nearly the time of year where people resolve to improve aspects of their lives. Leave me a comment with something you're hoping to do better and if your resolution is a SMART one, you'll be entered into a draw for the gift card. I'll post the winner at the end of tomorrow's blog post and if you send me your address, I'll mail you the gift card.

Remember, SMART goals are specific, measurable, attainable, relevant and realistic, and time-bound, meaning a goal to "exercise more" won't qualify, whereas a goal to walk, 3 days a week, for 20 minutes, over lunch hours, for a month - would. Similarly a goal to "eat healthier" won't cut it, whereas a goal to eat out fewer than 3 times per month for the next two months would.

I realize that Sport Chek's a Canadian retailer so international readers - sorry - but feel free to leave your own resolutions in the comments and simply make note of the fact you're not from Canada.

[Special Ottawa bonus giveaway - I have 12 leftover Halloween coupons valid for a free admission to the Walter Baker Centre for a swim or a skate. They're at my front desk (575 West Hunt Club, Suite 100) and they'll be first come first served to pick up with the limit being the number of kids in your family - when they're gone, they're gone]

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Saturday, December 01, 2012

Saturday Stories: Facebook vs. Health Check, Denmark's Dead Fat Tax & Dairy

So Global News published a piece about my criticism of the Heart and Stroke Foundation's misleading Health Check. Then they asked for public opinion on Facebook. As of my typing this, of the responses that were either critical or supportive of Health Check, 25 of 27 were highly critical..

Marion Nestle talks about the demise of the poorly thought through Danish fat tax.

Yale's David Katz brilliantly summarizes the evidence on whether dairy is magic fairy food, or Satan sauce.

[And if you're not a Facebook or Twitter person, here's my weekly US News and World Report column - Of course there's such a thing as a bad food]

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