Not a magazine goes by it seems without a dairy ad extolling milk's (or another dairy product's) role in weight loss - this of course despite the fact that Big Milk in the US admitted that there was insufficient evidence to suggest or refute that milk has any weight-related benefits after being confronted by the FTC.
Well guess what? A new meta-analysis came to a different conclusion - it came to the conclusion that dairy products do not help with weight,
"Of 49 randomized trials assessing the effect of dairy products or calcium supplementation on body weight, 41 showed no effect, two demonstrated weight gain, one showed a lower rate of gain, and five showed weight loss. Four of 24 trials report differential fat loss. Consequently, the majority of the current evidence from clinical trials does not support the hypothesis that calcium or dairy consumption aids in weight or fat loss."So back to the FTC - if Big Dairy admits there's not enough evidence, and if the evidence suggests in fact there's enough evidence to prove dairy is not a magic food covered in pixie dust that disobeys the laws of thermodynamics without affecting dietary consumption, why then are there still so many ads from Big Milk tied to weight?
Big Milk's new slogan by the way?
"Milk your Diet"It's part of their,
"Campaign for Healthy Weight"I've got to ask again, did Big Milk lie to the FTC?