Monday, February 18, 2013

Am I Dreaming? Walmart Considering Healthy Checkout Aisles?

While I might quibble some with what's defined as "healthy", a Walmart in West Virginia is setting an example for the nation - instead of candy and glossy magazines they've put together checkout aisles with fresh fruits and vegetables, along with sporting goods.

And guess what? According to the store manager customers love it and sales are up!

Wish these were the norm rather than the exception.

To have a peek, here's a news report covering their experiences to date.

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  1. It's good to see a change happen. Hopefully they'll have less fruit 'juices' and candied cranberries (craisins) and more vegetables in these healthy check-outs. BUT, it's a start.

  2. I'm torn between thinking that this is a step in the right direction and believing that clearing the checkout of all mom-can-I-have-this articles would be the most consumer-friendly move :)

  3. Anonymous1:41 pm

    I like this! From what I can tell, they even put the more candy-like health food (dried fruit, juice) above eye-level for little bitty kids. Woohoo!

  4. Anonymous11:10 am

    It does look like there is a lot in the "healthy" aisle that I do not consider healthy. Not sure this is that much of an improvement if people are still being mislead about what is healthy.

  5. I understand that this transformation took place in 2011. I would love to see data showing the effectiveness throughout time. Indeed, clearing all 'mom-can-I-have-this' products would be another option, but store managers in the movie particularly talk about the high profit margins of some healthier items (such as the jump rope) compared to a candy bar. It appears that the success of 'a healthy options aisle' depends on the 'replacement assortment'. Apparently, customers need or want to be tempted and give in to something, whether it is chocolate or a toy. Hopefully, sales did not drop after the first excitement. After all, without substantial sales, I am afraid this experiment would not continue for a long time.

  6. Anonymous9:00 am

    I think it is a great first step in the right direction. Do we always have to focus on the negative? Why can't we just say "Wow! Good for these stores!I hope it leads to more change," instead of "We'll, I think some of the foods I would not consider healthy...blah, blah, blah." You have to start SOMEWHERE. Whether it fails or not, someone took a chance, someone made a change, a change for the good and people noticed. About time.

  7. Anonymous1:56 pm

    I think this is an awsome idea. I am a junk food aholic who is trying to change my ways. As a result of my diet my kids eat junk food a lot. I would much rather my kids ask for fruit juice over soda. And crasins over a candy bar. For all the healthy people out there this may be a disgrace. But for most of this country. This is a good thing.