Tuesday, February 19, 2008

Kellogg's Frosted Flakes Gold

The press release reads,

"Kellogg's Frosted Flakes Gold(TM) is one example of Kellogg Company's continued commitment to provide better-for-you options that moms can feel good about."
While Kellogg's Director of Nutrition Marketing (there's an evil sounding moniker) Jennifer Garrett says,
"Kellogg's Frosted Flakes Gold(TM) offers better-for-you nutrition that will satisfy moms and a great taste that kids will love"
Better for you than what Jennifer?

Better for you than regular Frosted Flakes?

Not so sure.

Better than a bowl filled with white sugar?


Good for you?

Probably a stretch.

Compared with regular Frosted Flakes your added benefits include 1 whole gram less of sugar (1/4 of a teaspoon less), 1 whole gram more protein and 2 whole grams more fibre.

Oh, and compared to regular Frosted Flakes the Gold version also has 36% more salt.

Similarities include sugar being the second ingredient on both, identical calories, and identical micro-nutrient breakdowns.

The press release also expounds on the fact that they're "baked with honey" as if that's a healthier and more nutritious form of sugar.

Sugar is sugar, God sugar, man sugar and bee sugar - they're all just sugar.

My advice - if you happen to try them and love the taste, eat 'em, but please don't buy them because you think they're better for you than other sugary cereals 'cause they're not.