Just had a quick peek at the Nutella Canada website.
What'd I learn there?
"Moms across Canada choose NUTELLA® as a part of their children's nutritious breakfast."I also learned that along with piggybacking on feel good charities like Breakfast for Learning, Nutella Canada healthwashes itself by supporting the Canadian Soccer Association, and tries to appear credible and health conscious by quoting the Canadian Pediatric Society on its website.
Spreadable candy ought to be marketable as spreadable candy, no? Why resort to pretending it's healthy?
[For the folks who think Nutella's being unfairly treated, I'd recommend you keep in mind the fact that compared with no-name chocolate icing, from a health perspective, the chocolate icing's the better choice.]