Wednesday, July 04, 2012

Badvertising: Mott's Fruitsations Fruit Rockets Insult Apples (and Intelligence)

Mott's Fruitsations Fruit Rockets Unsweetened Apple,
" in a convenient on the go pouch. It's 100%* fruit in a fun, new pack you can take anywhere"

Finally a way to transport "apples" conveniently without all that awful mess. So what if these "apples" need "natural flavours" to make them taste like apples (hence the asterisk up above)? So what if my kids don't get the fibre and phytonutrients of unprocessed actual apples? So what if giving them products like this may lead them to think health comes just as easily in highly processed packaged foods?


You know what else has a fun pack you can take anywhere?

Frickin' apples!

Buy produce, not products!


(oh, and in case you can't see it, these have the Heart and Stroke Foundation's Health Check logo - way to go HSF)