Thursday, August 07, 2014

Is Nestlé's "Portion Device" the Stupidest Front-of-Package Program Ever Devised?

That's it up above.

It's a graphic that Nestlé is going to place on their candy packaging telling consumers what a serving is and they're literally calling it a "Portion Device" and describing it as "new" and "innovative".

As to my question of whether or not it's the stupidest front-of-package program ever devised the answer to that question is likely the same as the answer to this question - will people still eat the whole package of Smarties (for you Americans they're the same thing as M&Ms) if the front of the box says a serving is only 15 of them (meaning there are 3.7333333 "Portion Device" servings in a 50g box)?

If you're going to put anything other than a warning on the front of a package of Smarties, it should be the calories and added sugar you'd get from consuming the entire box, because that's what consumers do, and no doubt Nestlé already knows that.

(and if you were wondering, the whole box (and not the King size, just the regular) contains 230 calories and 9.25 teaspoons of sugar)

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1 comment:

  1. Maybe Nestle will resurrect the "when you eat your smarties do you eat the red ones last?" campaign, especially if there are 15 in a box.

    What's with the box the really skinny woman is looking at anyway? Last time I checked Nestle didn't make anything in a large white box that would house delicious treats.

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