Wednesday, August 06, 2014

Breaking News: The Juvenile Diabetes Research Foundation Wins the Stupid Award

Here's the ad copy. I think it speaks for itself,
"$1 from every Deep Fried Cheesecake sold will be donated to the JDRF, the leading global organization funding type 1 diabetes research. Our goal is to progressively remove the impact of T1D from people's lives until we achieve a world without T1D".
The JDRF may be hoping for a world without type 1 diabetes, but clearly not one without type 2 diabetes given their promotion here of heading to Denny's in the first place let alone consuming Deep Fried Cheesecake, or in the past when the JDRF promoted the consumption of a "Mega-Jug" of Pepsi at KFC.

And no, this is not a joke or a photoshop.

[Hat tip to Deana Ruston!]

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3 comments:

  1. This is Twilight Zone material. Wow. But I wonder why they specifically picked out Type 1 Diabetes. Type 1 doesn't generally get a whole lot of attention, compared to the conditions entities do fundraisers for.

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  2. One, T1D has nothing to do with obesity. Two, corporations usually choose promotional items based on margin or promotability without consulting the charity. Three, yes, promoting a celery plate would be more appropriate but would raise no money. Four, the Pepsi promotion photo was a mistake by a local franchisee...and the meal it promoted was not for an individual but a group. It also raised significant dollars for a cause that, as Linda said, is often ignored or lumped with T2D. T1D is an auto-immune disease that no amount of exercise, weight loss or "proper eating" will cure. As one, you insult and infuriate me when you blame me for my condition. And BTW, I can eat anything as long as I compensate for the carb intake...even fried cheesecake.

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