Wednesday, August 06, 2014

Breaking News: The Juvenile Diabetes Research Foundation Wins the Stupid Award

Here's the ad copy. I think it speaks for itself,
"$1 from every Deep Fried Cheesecake sold will be donated to the JDRF, the leading global organization funding type 1 diabetes research. Our goal is to progressively remove the impact of T1D from people's lives until we achieve a world without T1D".
The JDRF may be hoping for a world without type 1 diabetes, but clearly not one without type 2 diabetes given their promotion here of heading to Denny's in the first place let alone consuming Deep Fried Cheesecake, or in the past when the JDRF promoted the consumption of a "Mega-Jug" of Pepsi at KFC.

And no, this is not a joke or a photoshop.

[Hat tip to Deana Ruston!]

Bookmark and Share


  1. This is Twilight Zone material. Wow. But I wonder why they specifically picked out Type 1 Diabetes. Type 1 doesn't generally get a whole lot of attention, compared to the conditions entities do fundraisers for.

  2. One, T1D has nothing to do with obesity. Two, corporations usually choose promotional items based on margin or promotability without consulting the charity. Three, yes, promoting a celery plate would be more appropriate but would raise no money. Four, the Pepsi promotion photo was a mistake by a local franchisee...and the meal it promoted was not for an individual but a group. It also raised significant dollars for a cause that, as Linda said, is often ignored or lumped with T2D. T1D is an auto-immune disease that no amount of exercise, weight loss or "proper eating" will cure. As one, you insult and infuriate me when you blame me for my condition. And BTW, I can eat anything as long as I compensate for the carb intake...even fried cheesecake.