Monday, February 19, 2007

ParticipACTION's back

Amazingly ParticipACTION has been resurrected.

For non-Canadian readers ParticipACTION was a social marketing program that tried to promote exercise through television commercials and various other media sponsorships.

Now of course I'm not knocking exercise, it's one of our most important determinants of health, but ParticipACTION which was around during the relatively internet/XBOX free 70s and 80s did not stem the tide of childhood obesity, a fact not missed by the official and ironic press release,

"Over the past 25 years, the overweight/obesity rate among adolescents aged 12 to 17 has more than doubled, and the obesity rate has tripled."
ParticipACTION ran from 1972-2001.

Do you think you'll be motivated by a television commercial telling you exercise is good for you?