This week's Funny Friday video featuring Jimmy Kimmel's crew giving people two identical cups of plain coffee and telling them one's uber-fancy suggests to me that if you do buy one, you're going to love it.
Not because it'll necessarily taste remarkably different, but rather because we as a species aren't all that bright.
The blend is actually called Costa Rica Finca Palmilera but I like my name better.
Have a great weekend!
(email subscribers, head to the blog to watch)