Monday, October 05, 2015

Ontario Schools Allow Dairy to Shamelessly Target Kindergartners

Thanks to fellow Ottawan Sarah Wise for sending these my way.

They're photos of the milk propaganda provided to her 5 and 7 year olds at school in support of their school milk program.

Putting aside your stance on whether you think milk is a magical beverage or the devil's brew, can we at least agree that providing the dairy industry with direct access to children who can't discern truth from advertising, let alone advertising from actual teaching at school, is plainly wrong?

For a story worthy of teaching kids in school, have a peek at pediatrician Aaron Carroll's short video on how the milk emperor has no clothes.

Schools should not be places that industries can pay or partner with to provide children with advertising collateral.