Tuesday, October 13, 2015

ParticipACTION - One of These Things is Not Like the Others

A screen-cap of the funders page of ParticipACTION's - Canada's premier physical activity brand - most recent report.

Am betting too that if the logos were ranked in order of dollars, Coca-Cola's would be right at the top, as from the best I can gather, Coca-Cola has funnelled $10 million to ParticipACTION over the years.

[ICYMI, here's a recent editorial from The Lancet discussing these very sorts of partnerships.]