The packaging screams out health. "Kale", "Air Dried, Not Fried", "GMO Free", "MSG Free", "Gluten Free", "Vegetarian"
Turn the package over however and you might be surprised to learn a few things.
The bag's 640 calories clock in at 16% more than a Big Mac's 549 (and more gram for gram than Doritos), and they're also packing the same amount of sodium gram for gram as Lay's potato chips (regular flavour).
The nutrition data is also a bit curious.
Looking at 28g of raw kale you'll notice that it contains 86% of your Vitamin A %DV and 56% of Vitamin C. And yet 28g of these dehydrated kale chips, which you might imagine would in fact represent more than 28g of raw given the dehydration, have 97% less vitamin A and 73% less vitamin C.
Putting aside the fact that if you're actually looking for the nutritive benefits of kale, at least as compared with Kaley's Kale Chips, actual kale's the way to go, some might say that I'm being too harsh. They might say that the bag isn't meant to be consumed in one sitting. But as you can see from the photo where I'm holding it, the bag's no larger than your average checkout aisle chip bag, and at least with chips, you won't for a moment convince yourself they're a healthful choice.
If you want kale buy kale. If you want chips buy chips. Simple.