Tuesday, July 08, 2008

Pringles are only 42% Potato?

So what the heck makes up the remaining 58%

Last week Britain's High Court decided that Pringles were exempt from Britain's value added tax in a decision that will likely save Pringles' makers Proctor & Gamble millions of dollars.

During the case the Pringles lawyers sure painted a tasty picture of Pringles - here is how they describe a Pringle",

"The appearance and taste of a Pringle is not that of a potato crisp. It has none of the irregularity and variety of shape that is always present in crisps. It has a shape not found in nature, being designed and manufactured for stacking"

"A Pringle does not taste like a crisp, or otherwise behave like one"
And they called on the court to note that Pringles' colouring and texture,
"betrays its doughy origins"
In the end the High Court ruled that Pringles were,
"not made from the potato"
So about that 58%?

Potato flour, corn flour, wheat starch and rice flour together with fat and emulsifier, salt and seasoning.


[Via the UK Times]