Thursday, July 10, 2008

Will the "Grocery Store Shrink Ray" Shrink Us?

One of the internet's best blogs has got to be The Consumerist. It's a blog that takes on the corporate world's shadier and less friendly dealings. I read it daily.

Over the course of the past few months they've had a series of posts on what they've dubbed the, "Grocery Store Shrink Ray" referring to the fact that as energy prices increase Big Food is responding by zapping their foods with a shrink ray and then charging the same amount.

The picture above shows how Babybel cheese has shrunk by 9% (but the price remained the same) and on the Consumerist site there are before and after shots of shrink rays hitting Yoplait yogurt, Apple Jacks, Cocoa Crispies, Corn Pops, Fruit Loops, Honey Smacks, Tropicana orange juice, Brighams Ice Cream, Edy's Ice Cream, Garden Salsa Sun Chips, Arizona Ice Tea, Arby's and even draft beer!

So the question that leaps to my mind of course....if the food we're sold gets smaller, will we?