Monday, July 28, 2008

Proof NYC Menu-Board Calories Change Behaviour

No, it's not the incredibly quick publication of research - it's a buried statement in an MSNBC news story.

The story of course is about Calories on NYC menus and the "sticker shock" many patrons have when realizing their beloved meals out contain enough Calories to feed a family (as evidenced by the insane numbers in the IHOP menu posted up above).

While certainly many of these stories talk of individuals who will no longer consume their more-Calories-than-a-BigMac muffins and fancy coffees, this piece included another important piece of information.

People are choosing lower Calorie options.

The part that leads me to believe that?

The part where the story reports that T.G.I. Fridays had run out of the "suddenly popular" 290 Calories Bistro Sirloin Salad (the article states it's the "Classic Sirloin" but that's not possible as the Classic Sirloin without sides contains 520 Calories) even before the dinner rush had arrived.

MSNBC also had another tidbit on their site I found interesting.

It's a vote where the question asked was,

"Do you want to know the calorie counts of every cookie, muffin and morsel at the restaurants you go to?"
The politicians who read my blog may find these results particularly interesting.

Out of the 28,587 responses at the time of my visiting the poll an overwhelming 79% said,
"Yes. More information leads to smarter choices."