Monday, July 28, 2008

Proof NYC Menu-Board Calories Change Behaviour

No, it's not the incredibly quick publication of research - it's a buried statement in an MSNBC news story.

The story of course is about Calories on NYC menus and the "sticker shock" many patrons have when realizing their beloved meals out contain enough Calories to feed a family (as evidenced by the insane numbers in the IHOP menu posted up above).

While certainly many of these stories talk of individuals who will no longer consume their more-Calories-than-a-BigMac muffins and fancy coffees, this piece included another important piece of information.

People are choosing lower Calorie options.

The part that leads me to believe that?

The part where the story reports that T.G.I. Fridays had run out of the "suddenly popular" 290 Calories Bistro Sirloin Salad (the article states it's the "Classic Sirloin" but that's not possible as the Classic Sirloin without sides contains 520 Calories) even before the dinner rush had arrived.

MSNBC also had another tidbit on their site I found interesting.

It's a vote where the question asked was,

"Do you want to know the calorie counts of every cookie, muffin and morsel at the restaurants you go to?"
The politicians who read my blog may find these results particularly interesting.

Out of the 28,587 responses at the time of my visiting the poll an overwhelming 79% said,
"Yes. More information leads to smarter choices."

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  1. Anonymous1:59 pm

    I would LOVE to see this available here in Canada. It would allow me to make better choices when I'm out. So many of the items that sound "healthier" turn out to be worse choices than items that sound "bad". I'm often torn between a couple of items on a menu anyway, and this would definitely help me to decide on certain items over others. I would definitely be influenced to make better choices if the facts were immediately available like this.

    It would have been interetsting in the IHOP pic you included if they had included alongside the 920 calorie standard omelette a listing of how many calories that same item would be if made only with egg whites (as I usually order my omelettes in restaurants now). Some people may have be quite shocked at the difference. But then again, the restaurant would probably have a run on people ordering egg-white omelettes.

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