Wednesday, June 01, 2011

Fake, or is the JDRF the world's least scrupulous health charity?

I'm nearly speechless.

Nearly.

If the photo up above is genuine, and not an Onion style fake, I think the JDRF has taken inappropriate Big Food/Public Health partnerships to a new all time low.

If genuine, then the JDRF is comfy lending its name to the sale of 64oz of sugared soda.

For those who like numbers, the Mega Jug holds 800 calories and 56 teaspoons of sugar.

That's over a full cup of sugar!

But hey JDRF, who cares about sugared soda's role in the development of obesity and type 2 diabetes? Look! A a shiny dollar!

Perhaps the saddest part of this story is that even if it's a fake, the fact that it's a plausible fake speaks volumes about the world we now live in.

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11 comments:

  1. Anonymous1:11 am

    Check this one out.
    JDRF Thanks To: KFC http://t.co/3WHCrHy

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  2. JDRF supports cure-oriented research for Type 1 diabetes, whose causes and cures are completely unrelated to those of Type 2 diabetes. Please don't confuse the two. (FWIW, I have Type 2 diabetes, and my choice of beverage would be seltzer; many of my Type 1 friends would choose the Diet Pepsi option.)

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    Replies
    1. Anonymous9:35 pm

      That's not the point. It's contributing to the cause of one tyepe of disease to benefit research for another. It does matter. The promise of the donation is intended to increase the sale of the product. In the same way, it is unethical to promote the use of tanning beds (a known cause of skin cancer) to solicit donations for breast cancer. There are better ways to fundraise!

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    2. Way to go with the global consciousness, Brenda.

      Not. And your logic is incredibly poor. It's irrelevant whether the causes and cures are related; drinking these Mega Jugs does contribute to diabetes, regardless of whether it's the type that JDRF addresses. Suppose that JDRF expanded its programs to deal with all kinds of diabetes ... would you *then* recognize the problem with this ad?

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  3. Just another misguided enticement from major corporations to make money at our expense. Try to Find "Box Tops/Labels for Education" on healthy choices. Yet most schools promote and encourages this practice.

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  4. So by your logic it would be OK for Phillip Morris to donate money to JDRF. It has nothing to do with Diabetes either.

    There is something fundamentally wrong with this concept and they should be held accountable on where they get their donations from. Regardless of the disease.

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  5. Anonymous6:31 pm

    Well as people have said type 1 diabetes is not related to excess sugar. You can drink as much Pepsi as you like and it won’t cause type 1 diabetes. However this is a P.R. nightmare. Surely the JDRF knows that it does not have the luxury of using any old crap to raise extra funding. People make moral judgement about the sponsors you choose to get into bed with, especially when they see what they think is a clear link to poor health. When a cause with the power of breast cancer research can’t even pinkify the charity KFC buckets without people calling them out,

    http://www.slashfood.com/2010/04/16/kfc-buckets-for-breast-cancer/

    what hope do you think a diabetes charity where rightly or wrongly people perceive a clear correlation with nutrition and cause of disease has?

    So thanks KFC/JDRF this just gives ignorant people another chance to joke about soda and sugar giving kids diabetes.

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  6. It has been long known that JDRF wants to clearly separate itself from type 2 DM. As such, such a sponsorship may have been actively sought out.

    I hope that I am wrong about that.

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  7. JDRF responded to another blogger on this matter. The link is here and it's a bit more than halfway down the page.

    Apparently it's a single KFC franchisee in Utah who has a personal link to Type 1 (autoimmune) diabetes.

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  8. Anonymous11:13 am

    In the old days, we used to say 'ignorance is bliss.' Now, of course, we know that the reality is 'ignorance is blogs.'

    First of all, there is no nefarious 'giant corporation' at work here. This is a fund-raising effort in ONE area, prompted by an individual franchisee who has a personal connection to Type 1.

    Unfortunately, the boobosphere needs SOMEthing to write about, so many bloggers have latched on to the story -- ignoring the fact that Type 1 is in NO WAY caused by diet.

    But thanks to all the idiot bloggers out there for perpetuating the misguided notion that my 4-year-old, who was perfectly healthy and height/weight proportionate, was somehow 'asking for it' when she was diagnosed with Type 1 last year.

    Kudos, kooks.

    ReplyDelete
    Replies
    1. You're wrong on every point.

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