"Zero trans fat!"Yup, those are all the claims currently on the front of Voortman's phenomenally stupidly named, "Omega-3 Zeer-Ohs!" cookies and if the food industry has its way, there will soon be more.
"Low in Saturated Fat!"
"A Source of Omega-3 Polyunsaturates!"
Stay tuned tomorrow when I introduce you to the goings on behind the scenes at the current Happy Corporations (Health Canada) consultations into food labeling where surprise, surprise, the food industry has an invited seat to the table, the process is skewed dramatically in their favour, and with industry of course wanting it be made easier for them to make outlandish health claims on foods (health sells) in the absence of real evidence to support them.
When they have their way (unfortunately, I don't say if - I think it's likely a forgone conclusion that Health Canada will bend over for Big Food again) perhaps these cookies will have a statement to the effect of,
"Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease. One serving of Omega-3 Zeer-Ohs! provides 0.5 grams of EPA and DHA omega-3 fatty acids."And then perhaps Voortman's will rename them, Omega-3 Super Heart Healthy-Ohs!.
[Nutritionally per 2 cookies: 120 Calories and sugar is the first ingredient while the source of the omega 3s is ground flax which has not been shown to be as helpful as marine based omega 3s in cardiovascular disease prevention.]
[Hat tip to my lovely wife for buying the cookies, scanning in the package and ultimately returning them unopened to the store]