Wednesday, February 27, 2008

Stupidest Cookies Ever?

"Zero trans fat!"

"Zero Cholesterol"

"Low in Saturated Fat!"

"A Source of Omega-3 Polyunsaturates!"
Yup, those are all the claims currently on the front of Voortman's phenomenally stupidly named, "Omega-3 Zeer-Ohs!" cookies and if the food industry has its way, there will soon be more.

Stay tuned tomorrow when I introduce you to the goings on behind the scenes at the current Happy Corporations (Health Canada) consultations into food labeling where surprise, surprise, the food industry has an invited seat to the table, the process is skewed dramatically in their favour, and with industry of course wanting it be made easier for them to make outlandish health claims on foods (health sells) in the absence of real evidence to support them.

When they have their way (unfortunately, I don't say if - I think it's likely a forgone conclusion that Health Canada will bend over for Big Food again) perhaps these cookies will have a statement to the effect of,
"Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease. One serving of Omega-3 Zeer-Ohs! provides 0.5 grams of EPA and DHA omega-3 fatty acids."
And then perhaps Voortman's will rename them, Omega-3 Super Heart Healthy-Ohs!.

Yum.

[Nutritionally per 2 cookies: 120 Calories and sugar is the first ingredient while the source of the omega 3s is ground flax which has not been shown to be as helpful as marine based omega 3s in cardiovascular disease prevention.]

[Hat tip to my lovely wife for buying the cookies, scanning in the package and ultimately returning them unopened to the store]

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6 comments:

  1. Anonymous9:35 am

    oh my god, I can't even read this. Just opening the page today and seeing that photo is about as much as I can take. What the hell is the world (of food) coming to?!
    Anyone out there ever read the book Collapse by J.Diamond? This is precisely the thing that will cause the demise of our civilization, I'm sure of it :)

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  2. theresa11:08 am

    I still can't find much information about the fat that replaced trans fat. "interesterification". Yikes. The next lethal weapon to our arteries?

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  3. Margaret2:12 pm

    I would like to know how much omega-3 and where it comes from.

    Here's the nutrition label and it's not clear to me that any of the ingredients listed have much omega-3.

    http://www.dietfacts.com/html/nutrition-facts/voortman-zeer-ohs-sandwich-cookies-zero-grams-trans-fats-42295.htm

    BTW, I very much agree with Anonymous. I read the book. These so-called foods will be our Easter Island statues.

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  4. Hi Margaret,

    0.5gr of omega-3 and comes from ground flax.

    Regards,
    Yoni

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  5. I came across this post of yours and had to laugh. I actually saw these cookies in the grocery store a few months ago and bought them just because they were so ridiculous. They truly are a zenith of idiotic food marketing.

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  6. Anonymous1:32 pm

    wooow

    ReplyDelete